Jim has been working with computers as a profession for over 30 years, studying self-improvement literature for over 20 years, reading internet commerce articles and books for over 5 years.
In all of those endeavors, he is constantly looking for explanations that reveal the concealed and show the rest of us what the heck the "experts" are talking about.
Andrew Hansen has summed up a lot of material from other places and added some very excellent personal insights in this book. It is one of those rare books that have caused me to utter "Oh" while reading it. While others have said many of the same things, Mr. Hansen has finally said it in the way that I needed to hear it.
In one sense, it is two books in one. First it tells how to write articles that will generate traffic. Secondly, it tells how to write but creatively and structurally.