I just read this short 17-page word document and it didn't really say a whole lot. The basic premise is that you can sell a lot of stuff (and make a lot of money) by simply getting people talking about your product.
You do this how?
* Sell the Dream
* Create Controversy
* Create Excitement
* Limits on availability
It's suggested if you do these things, the whole "herd" of people will just flock to your website and buy all sorts of goodies. Not only is this naive, but there is hardly any practical advice or ideas on how to do exactly what it is describing. The limit of the "marketing advice" is to go on forums, stir up controvery, or create excitement so that people come to your website.
It says, "Be A Leader." - uh, how?
It says, "Stir up Controversy" - to whom, and where?
It says, "Now you know why people buy" - I guess I missed that section?
I find this book's use of superlatives distracting and silly:
"As I said earlier, every million and billion dollar company uses these concepts to market to the herd mind and make mega bucks by doing it. You should too!"
Every? C'mon now, there are countless businesses that have made millions or billions by focusing on a specific niche markets, not marketing to a "herd" at all. I agree that personal referrals can be a key to growing business... but this is just oversimplification.
I'd suggest to just skip this book as it's elementary at best and misleading in its simplicity. I appreciate the effort, but flesh it out - fill in some details!
4 of 4 people found the following review helpful:
Product Reviewed: 20 Twitter Templates
Category:
Review Title: Great start to a custom background +BONUS
Date Reviewed: June 22, 2009
20 Twitter Templates
Here’s a great FREE product that I downloaded with came loaded with 20 different FREE Twitter templates. 15 were basically a color variation on the same theme, but it’s a good starting point. Each color scheme comes with the Photoshop file, so that if you have Photoshop you are able to insert your picture, website, and any other information in a nicely formatted area on the left.
There are also a few other variations included like blue, money, yellow light, white, etc. I actually ended up using the blue theme as a trial and uploaded it to my Twitter account to test it out. Came out fairly good, although I will eventually have to buckle down and create a true custom background.
BONUS: included are two ebooks on Twitter:
* Twitter Book by Geekpreneur
* Twitter Traffic
Although nothing outstanding, it was a nice addition and will be able to give you a great overview of Twitter. These two books even covered a number of twitter tools which I’d never heard of, but can make Tweeting more fun and easier on you.
So Thumbs Up! Anytime you can get some graphics for free, and save development time -- Go For It. Especially if you’re just starting out and are interested in creating your own Twitter background, this can be a good place to start.
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