S C A R C I T Y SELLS
Easy Deal Builder – If you don’t own it you’re already losing money:
Do you know how to sell more products than ever before?
Tell people that they simply don’t have the option to purchase indefinitely.
Before we get too ahead of ourselves, let’s define exactly what scarcity means: “A small and inadequate amount”.
When part of a marketing campaign, ‘scarcity’ takes on a whole new meaning.
Not only does it indicate that there are only limited amounts of a product or service available, but that there may also be a time factor (scarcity of time) involved as well.
Have you ever heard the phrase; “You want what you can’t have”?
When it comes to selling, there has never been a more powerful (and accurate) statement.
As consumers, we want what we feel is restricted, unavailable, or hard to come by.
We also want what other people have.
Think about the countless marketing campaigns that are commonly set up on this very platform.
At Christmas time, you’ll see countless “One Day Only” blow out sales where retailers are offering limited quantities of products that drive buyers into their stores in a relentless pursuit to purchase everything in sight (even things they otherwise would never buy).
Think of Black Friday, the one-day a year when stores offer exclusive deals and discounts.
If you don’t act quickly and take advantage of these one-day offers, you will miss out and end up paying more than everyone else.
Not wanting to miss out or be left out of something is part of our general make-up as is wanting what you can’t have or what you feel someone else may have that you don’t.
Here’s how to make adding instant scarcity to your offers the easy way:
Nothing will set people into an absolute buying frenzy like exclusive offers that provide a limited buying experience.
When someone feels as though there are only so many products available, they will seize the opportunity to purchase on the simple basis that they are fearful that they will lose the opportunity forever if they later discover that they actually need or want the product or service.
Scarcity exploits our tendency to procrastinate as well by forcing us into taking action and making a decision, even if the decision is not to buy.
With scarcity you aren’t able to take days to evaluate a product before buying only to forget all about it and move on to the next ‘shiny’ thing.
With scarcity, if you leave the offer or push it to the back of your mind you will likely lose out on even the opportunity to evaluate it much less obtain it.
And so, scarcity prompts us into prioritizing the offer so that it becomes more important and more desirable than other offers that are unlimited in nature.
It’s why Easy Deal Builder pages typically out convert typical sales pages by a factor of 2:1 in our own tests.
Try it for yourself:
It’s a rather simple system, really.
Push those tire-kickers into action and make them decide quickly that they either want your product or service, or they don’t.
Scarcity not only increases sales by instantly separating active buyers from inactive buyers but it also increases the overall value of every visitor to your website.
With traditional marketing campaigns, you have a sales page that features your offer and outlines the benefits.
Visitors read through your sales copy and decide whether to buy the product or perhaps return at a later date. Chances are, you’ll have far more visitors to your page than you will convert into buyers.
Convert more visitors into buyers today:
When you employ scarcity into your sales material, everything changes. You instantly separate buyers from visitors because every person on your site is forced into making a decision then and there.
There’s no returning at a later date, there’s no bookmarking your website only to forget all about the offer days later.
Every visitor is given the ultimatum: Make a decision to purchase today or potentially lose out when the offer ends without notice.
As you might imagine, these techniques will boost conversion rates unlike anything else you could ever try!
Get started today and see what Easy Deal Builder can do for you and your business!
To Your Success!
P.S. Grab your copy of Easy Deal Builder today and you’ll also qualify to get a free reseller license to our best selling Commission Heist software and manual worth an extra $47 (NOTE: This extra deal expires soon so order now to ensure you get it)
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