If you\'re doing long-form sales copy, you might write an entire letter or produce a video which includes an attention-getting headline, an opener that stirs up interest, a list of benefits that increases desire for your offer, some proof to back up your claims, perhaps a guarantee if it\'s a paid product, and a call to action at the end.
However, some marketers have found that short-form copy works really well, especially on lead-magnet pages (where you\'re giving away something for free). In that case, your sales copy may consist of three main parts:
1. The headline. 2. The benefits. 3. The call to action.
Let\'s took a look at these three parts and how to tighten them up for better conversions on your landing page?
Job #1 for your landing page\'s headline is to get your visitor to stop whatever he\'s doing and give you his full attention. That\'s why your headline needs to pull out the big guns. This is the top benefit your prospects will receive if they sign up for your list.
Want to strengthen your benefit-driven headline even more? Then sprinkle in a touch of curiosity. Tell your readers what benefit they\'ll receive, but make them curious about how they\'ll get the benefit.
Let me give you an example of how to strengthen a headline. Let\'s start with a basic, plain headline:
\"Learn Weight Loss Tips Inside This Free Report\"
You know what? That\'s dull. So let\'s tighten it up a bit by strengthening the benefit and invoking a little curiosity:
\"Free Report Shows You the Secret of Getting Rid of Belly Fat Fast!\"
This headline is stronger because it hones in on a specific benefit (getting rid of belly fat), plus it invokes curiosity with the word \'secret.\' You can further arouse curiosity like this:
\"Free Report Shows You the Secret of Getting Rid of Belly Fat Fast ? Without Pills, Without Hunger Pangs and Without Doing Any Crunches!\"
This sort of headline makes people wonder what\'s the big secret, since it doesn\'t include any of the unpleasant things they typically associate with getting rid of belly fat.
Now let\'s move onto the next part of the sales copy?
You just hit your prospects with your big benefit. Now you continue on by listing three to six other benefits they\'ll receive if they take advantage of your offer.
You construct these benefits in the same way, preferably by arousing curiosity whenever possible. Let me give you a few examples that continue with the same niche as above?
* You\'ll discover a little-known herb that practically melts the fat away!
* Which exercise is actually causing your belly to get bigger? Find out on page 15!
* Find out what Hollywood actresses do when they need to lose 10 pounds fast - see page 34!
You get the idea. Share a benefit, create a little mystery around it to arouse curiosity, and use \'trigger\' words like \'you,\' \'secret\' and \'discover.\'
And now the final bit?
The Call to Action
You\'ve built value and desire for your offer, so your prospects want it. Now you need to create a call to action, which is where you specifically tell them what to do next. Your call to action might be:
- Watch the video presentation below. - Click here to get instant access. - Get the report ? click here to download now!
See how that works? Be very specific about what you want people to do, and they\'re more likely to do it.
Now that you have some new sales copy chops, it\'s time to try the out. Log into your favorite landing page creator such as Landing Page Monkey, create a stunning page using LPM\'s quick and easy design interface, and then toss up some copy that\'s going to get you the email or get you the sale. Be sure to test your headlines, benefits and calls to action to maximize your conversion rates!
About the Author Founder of SureFireWealth Inc, co-founder of Power House Technology LLC & Promote Labs, Inc and champion of ethical business & engrepreneurial growth.
Simply click inside the window below or click the Button, use your cursor to highlight the script, and copy (type Control-c or Apple-c) the script into a file in which you want to display the articles.
What if you could put your hands on a complete digital business building platform and not pay $297 per month (that’s Clickfunnels current pricing) but just a one time fee? YES! You can >> iFunnels Unlimited Plan + Added Bonus Deal!What if this platform was even more powerful than Clickfunnels? YES! It is >> iFunnels Unlimited Plan + Added […]
Sometimes you come across deals that just make sense... And sometimes... when you're really lucky...they are like this "Groove Pages Best Deal of a Lifetime".And the best time to snag a deal of a lifetime is when a product is brand new. That's when companies give their very best deals to their fans and "early […]
And the best time to snag a deal of a lifetime is when a product is brand new. That's when companies give their very best deals to their fans and "early adopters".Good news is "GroovePages 2.0 Best Lifetime Deal" is still available!Why would you care? Well see, the two kinds of people most likely to […]
I have used several services to deliver online training / content. I saw ProductDyno and thought it looked clean and simple to set up. It WAS! This alone was a BIG plus. I moved everything over to productdyno and now I actually have a life back. Occasionally we might have a hiccup, say with an […]
A lot of people have been asking:"Why do you keep saying GroovePages 2.0?" "Was there ever even a 1.0?" Well Yes ...and No You see, the current 1.0 technology and framework already runs about 200 brands out there under a licensing model. Side note: You'd be surprised how many page builders are actually all running on this same V1 framework. […]
Congrats on creating a wonderful resource site for people interested in making money online! well done :)
I certainly have no hesitation in recommending your SureFireWealth website to anyone interested in
having access to a ton of quality products they can download, use, learn from or sell for 100% profit!
Congratulations Jeremy! Your Website is incredible.
My husband John and I have a number of Websites covering a fairly broad range of Niche markets, from Magic and Health to public speaking and personal development, and we're just amazed and delighted with the huge number of eBook products available to us in your site.
John does all the technical / marketing stuff and I know he's been thrilled by the tremendous amount of Marketing and Webdesign material available.
We've already made use of a number of the eBooks to boost our sales in our Health & Vitality Website and there's been a significant addition in our Opt-ins to our newsletters, since we've been able to add some very attractive and valuable eBooks to our subscriber packages.
I think that anyone who visits SureFireWealth and sees what's on offer and doesn't immediately take up Gold Membership, really needs some urgent attention. (to put it politely)
There's literally 1000's of dollars worth of products, eBooks and information right at our fingertips and you seem to be continually adding to the member's products all the time.
Keep up the great work and thank you for such a valuable Website.
Copyright 2020, SureFireWealth Inc. and SureFireWealth.com All Rights Reserved
ALL TRADEMARKS AND LOGOS ARE THE PROPERTY OF THEIR RESPECTIVE OWNERS. THIS SITE AND THE PRODUCTS/SERVICES OFFERED ARE NOT ASSOCIATED, AFFILIATED, ENDORSED OR SPONSORED BY ANY BUSINESS LISTED ON THIS PAGE NOR HAVE THEY BEEN REVIEWED TESTED OR CERTIFIED BY ANY OTHER COMPANY LISTED ON THIS PAGE.
All files and information contained in this Website or Blog are copyright by SureFireWealth Inc., and may not be duplicated, copied, modified or adapted, in any way without our written permission. Our Website or Blog may contain our service marks or trademarks as well as those of our affiliates or other companies, in the form of words, graphics, and logos. Your use of our Website, Blog or Services does not constitute any right or license for you to use our service marks or trademarks, without the prior written permission of SureFire Wealth, Inc. Our Content, as found within our Website, Blog and Services, is protected under United States and foreign copyrights. The copying, redistribution, use or publication by you of any such Content, is strictly prohibited. Your use of our Website and Services does not grant you any ownership rights to our Content.