Advanced Search
Get Free Downloads
Bookmark This Site
Follow on Twitter
Follow on LinkedIn


The Secrets of Writing Cash-Pulling Copy
By Jeremy Gislason

SureFireWealth.com Articles RSS Feed Information  RSS Feed Information | Search Articles | Submit your Articles

Return to SureFireWealth.com main home page



If you\'re doing long-form sales copy, you might write an entire letter or produce a video which includes an attention-getting headline, an opener that stirs up interest, a list of benefits that increases desire for your offer, some proof to back up your claims, perhaps a guarantee if it\'s a paid product, and a call to action at the end.

However, some marketers have found that short-form copy works really well, especially on lead-magnet pages (where you\'re giving away something for free). In that case, your sales copy may consist of three main parts:

1. The headline.
2. The benefits.
3. The call to action.

Let\'s took a look at these three parts and how to tighten them up for better conversions on your landing page?

The Headline

Job #1 for your landing page\'s headline is to get your visitor to stop whatever he\'s doing and give you his full attention. That\'s why your headline needs to pull out the big guns. This is the top benefit your prospects will receive if they sign up for your list.

Want to strengthen your benefit-driven headline even more? Then sprinkle in a touch of curiosity. Tell your readers what benefit they\'ll receive, but make them curious about how they\'ll get the benefit.

Let me give you an example of how to strengthen a headline. Let\'s start with a basic, plain headline:

\"Learn Weight Loss Tips Inside This Free Report\"

You know what? That\'s dull. So let\'s tighten it up a bit by strengthening the benefit and invoking a little curiosity:

\"Free Report Shows You the Secret of Getting Rid of Belly Fat Fast!\"

This headline is stronger because it hones in on a specific benefit (getting rid of belly fat), plus it invokes curiosity with the word \'secret.\' You can further arouse curiosity like this:

\"Free Report Shows You the Secret of Getting Rid of Belly Fat Fast ? Without Pills, Without Hunger Pangs and Without Doing Any Crunches!\"

This sort of headline makes people wonder what\'s the big secret, since it doesn\'t include any of the unpleasant things they typically associate with getting rid of belly fat.

Make sense?

Now let\'s move onto the next part of the sales copy?

The Benefits

You just hit your prospects with your big benefit. Now you continue on by listing three to six other benefits they\'ll receive if they take advantage of your offer.

You construct these benefits in the same way, preferably by arousing curiosity whenever possible. Let me give you a few examples that continue with the same niche as above?

* You\'ll discover a little-known herb that practically melts the fat away!

* Which exercise is actually causing your belly to get bigger? Find out on page 15!

* Find out what Hollywood actresses do when they need to lose 10 pounds fast - see page 34!

You get the idea. Share a benefit, create a little mystery around it to arouse curiosity, and use \'trigger\' words like \'you,\' \'secret\' and \'discover.\'

And now the final bit?

The Call to Action

You\'ve built value and desire for your offer, so your prospects want it. Now you need to create a call to action, which is where you specifically tell them what to do next. Your call to action might be:

- Watch the video presentation below.
- Click here to get instant access.
- Get the report ? click here to download now!

See how that works? Be very specific about what you want people to do, and they\'re more likely to do it.

Conclusion

Now that you have some new sales copy chops, it\'s time to try the out. Log into your favorite landing page creator such as Landing Page Monkey, create a stunning page using LPM\'s quick and easy design interface, and then toss up some copy that\'s going to get you the email or get you the sale. Be sure to test your headlines, benefits and calls to action to maximize your conversion rates!

About the Author Founder of SureFireWealth Inc, co-founder of Power House Technology LLC & Promote Labs, Inc and champion of ethical business & engrepreneurial growth.

Website URL http://www.landingpagemonkey.com

Other Internet marketing articles by Jeremy Gislason



Submit your articles
Return to Internet Marketing & Online Business Articles at SureFireWealth.com
Return to SureFireWealth.com main home page



Need content? Give your website visitors quality content to keep them coming back and save yourself tons of time by not having to write your own.

Just add any of these simple codes to any page on your website and all syndicated articles will be automatically updated on your website by us.

Please click here for help in using these codes.

Simply click inside the window below or click the Button, use your cursor to highlight the script, and copy (type Control-c or Apple-c) the script into a file in which you want to display the articles.

PHP Version
  
Display the 5 Most Recent Article Headlines.

  Display the Most Recent Article.

  Display Random Articles.

Display articles for specific keyword. Please replace the word "test" with your keyword while using the sample code.
JavaScript Version
  
Display the 5 Most Recent Article Headlines.

  Display the Most Recent Article.

  Display Random Articles.

Display articles for specific keyword. Please replace the word "test" with your keyword while using the sample code.






Latest Blog Posts & Reviews

You’re going to want to check out these three surefire secrets for creating Facebook ad campaigns that really work… Because throwing stuff at the wall to see what sticks is a fun frat house party game, but it’s no way to run a serious Facebook ad campaign.Understand the Facebook AudiencePeople who see your ads on […]

The post 5 Secrets for Creating Unbeatable Facebook Ad Campaigns appeared first on PromoteLabs Blog.

... Read More

Find The Simple Mistakes That Will Destroy Your Business If You Don't Fix Them... If you’re like a lot of business owners, you could be making one mistake that could send everything toppling down… You’re hustling in your business every day. Making sales. Expanding your customer base. Growing your business. What mistake?  This one: You don’t have an […]

The post The 3 Simple Mistakes That Kill Business appeared first on PromoteLabs Blog.

... Read More

"(Jeremy Gislason and Simon Hodgkinson) are amazing partners to have and if you can make an alliance with these guys, I strongly advise you do it, they are the real deal, proper super affiliates, and really nice people to boot" ~Paul

The post Paul O’Keeffe Gives A Testimonial for PromoteLabs’ Super Affiliate Status appeared first on PromoteLabs Blog.

... Read More

Here are three really good reasons why you need a small business mobile app and how you can get one that works just like the ones big companies use!Right this moment the mobile app train is going full steam ahead. Your choices are to jump on board, get plowed down, or move out of the […]

The post 3 Really Good Reasons Why Every Small Business Owner Needs A Mobile App appeared first on PromoteLabs Blog.

... Read More

Imagine yourself in a flowing red cape with a big red “S” emblazoned on your chest…But you’re not Superman or Superwoman. You’re something better. Your powers are stronger… And that’s because you’re a Super Affiliate.You don’t need to be born on a distant planet or get bitten by a beast to get your super affiliate powers. […]

The post The 5 Secrets Super Affiliates Use to Crush Their Competition appeared first on PromoteLabs Blog.

... Read More
 

Recommended Sites
 The Secret of True Wealth
 Are You Ready for the Future?
 Ebooks in 60 Seconds! Watch This
 Get The Signature PLR Series
 Checkout Our Favorite Marketing Tools
 Premium White Label Licensing
 Become a Self Improvement Guru
 'Done-For-You' List Building & Funnels

Member Testimonial's
Jeremy,

I have loved this site from day 1. You have been of great benefit to my life with knowledge in so many ways. Your Products are awesome and have enhaced my sites, concepts and even inspired me to create my own creations. Thanks for everything and you have the BEST Programs out here!

Sincerely,
Laurie Brandt
www.YourSuccessWealth.com
Laurie Brandt
 
If you are looking for some information products and software to give away you have come to the right place.

That is exactly what I was looking for at Affiliate Treasure Hunt. You came through in a big way!

Thank you so much.
Ron McCluskey
http://www.affiliatetreasurehunt.com
 




Get Started
Free Members
Silver Members
Gold Members
Recommended
Legal
Member Login
Copyright 2019, SureFireWealth Inc. and SureFireWealth.com All Rights Reserved


Developed & Maintained by SK Technologies.