Ask savvy business owners how to make more money in your business, and inevitably you\'ll hear two things almost always come up:
1. First, you need to develop your sales funnel and capture your leads onto a mailing list. Check! Landing Page Monkey is already working hard for you in this regard.
2. Secondly, you need to test your landing page to maximize your conversion rates. Good news: Landing Page Monkey can help you with this too. (More on that in a moment.)
Now here\'s a problem?
A lot of people sort of skip over the whole idea of testing their landing pages. They think it\'s a lot of work. They think the statistics might be complicated. Or they just really don\'t know the right way to test their pages.
Truth is, it\'s probably a lot easier than you think. What\'s more, it\'s well worth your time to do it. That\'s because even a small bump to your conversion rate can create big profits for you.
Just imagine how much bigger your mailing list would be if you doubled your conversion rate. Just imagine how much more money you\'d be making if you boosted those response rates. It could easily add a whole lot of money to your bottom line - and you don\'t even need to increase your traffic numbers.
The good news is that Landing Page Monkey simplifies testing. Here\'s how:
Landing Page Monkey Makes Tweaking Your Pages Super Easy
If you\'ve already started creating landing pages with Landing Page Monkey, then you know just how easy it is. If you logged in right now, you could have a page ready in as little as five minutes from now.
Now if you\'re doing some testing, you need to pick one element of your landing page and change just that one element. That way, you know that any change to your conversion rate occurred because of that one specific element.
To do this, you create two landing pages which are nearly identical, except for the one element you?re testing. For example, they might have different headlines. Or if you\'re testing background videos, then everything else will be the same except for the background video. Or maybe you\'re testing button text. In that case, everything else will be the same except for the button text.
The cool thing is Landing Page Monkey makes it easy for you to create two pages to test. Simply log into your account and click \'Create L-Pages\' to create your first page. Be sure to save it.
Next, click on the \'Your Pages\' link on the top navigation menu. There you will see the page you just created. Click the \'clone\' button next to it, and instantly you\'ll replicate that page. Now you can make your one change (such as swapping out the headline), and you?re ready to start testing. That was fast!
Of course you can make changes at any time to any of your pages by clicking the \'edit\' button. As soon as you save your changes, the new pages appear instantly. You don\'t need to re-upload anything and you don\'t need to touch a single line of code. You can make changes on the fly without any interruption to your landing page.
Now let\'s look at another feature which makes testing your pages super easy?
Landing Page Monkey Includes Built-In Tracking Tools
You\'ll notice when you click on \'Your Pages\' that you get stats for each of your pages. That\'s right, you can track your overall page impressions and how many of your visitors are converting to subscribers. These built-in stats make it easy for you to start testing your pages. Or you can use your own tracking tools if you\'d like - it\'s up to you.
For example, let\'s suppose you?re sending out a promo to your existing list to see how many of them will register for a webinar. (Which is a cool way to segment your list.) So you create two webinar registration pages with Landing Page Monkey. They\'re exactly identical except for one element, such as the headline. Let?s call them Version A and Version B.
You then log into your email service provider and randomly split your list (most major service providers give you the tools to do this). You send half of your subscribers to Version A of your page, and the second half to Version B.
Next, log back into Landing Page Monkey and check your stats. You\'ll be able to see instantly which version of the page is pulling a higher conversion rate. Now you can use this better version as your control, meaning it\'s the page to beat. You might test additional headlines, or start testing other elements of the page.
It\'s no secret that testing your landing pages can add a lot of revenue to your bottom line. And there are plenty of things to test on your pages. You can test headlines, your call to action, your benefit statements, font or page colors, background videos, animation and more. Landing Page Monkey makes it easy to test and tweak, so be sure to log into your Landing Page Monkey account today to start testing your campaigns!
About the Author Founder of SureFireWealth Inc, co-founder of Power House Technology LLC & Promote Labs, Inc and champion of ethical business & engrepreneurial growth.
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