SUBJECT: Financial Intelligence: Lesson 10 of 14: The Financial IQ

Hi {!firstname_fix},

The value of anything is defined by supply and
demand.

You do not need to be a Major in economics to
understand this. Money is just an idea. Remember
the desert island example? Where you have
trillions of dollars, but living in a desert
where you have nothing? The true measurement of
money is not the cents or dollars it represents.
It is what you can do with it. You would have
made huge sums of money, but what if you cant do
anything with it? What if you cant invest it on
something that would give you returns? What if
the money just sits in your bank account all your
life? 

If you have developed a product that people want,
would they pay more to you than usual? Would they
not be happy to invest in it to make their lives
simpler? Would you apply your skills in creating
good assets?

Bottom-line is this:

Invest in assets that bring long term value. So,
what actually is an asset? In the most simplest
of terms, anything that brings you more income is
an asset. Dont invest too much in liabilities
like cars or boats. These things tend to lose
value over time. 

Even houses are not considered assets until they
are fully paid off (If you lost your job tomorrow
and you cant pay for your house, is your house
an asset or liability?)

Are you willing to step out of your comfort zone
and pay the price for financial IQ or ignore the
signs of the times and expect your boss, the
government and the bank to take care of you
financially for the rest of your life, living
below your means and never taking risks to better
your familys future? Think about it. The answer
to this is right in front of you.

To your success, 
YOUR NAME GOES HERE



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