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Programming and Technical Work Done By Owner or Hired Out:
All site design and web site maitenance completed by owner.
Time Invested Each Week Running Website:
25 hours
Niche Market Target:
Pizza fans from all over the world
Products And Services Offered:
e-book, The Pizza Book, pizza and dough recipe, T-shirts, other pizza related products.
Average Number of Monthly Visitors:
12,000+
Number of Newsletter Subscribers or Members:
4,700+
Estimated Monthly Revenue:
$500
Estimated Monthly Expenses:
$150
1 of 1 people found the following review helpful:
Fun read, but layout needs a lot of work, March 23, 2007
Reviewer: Lynn Lopez
As a big pizza fan, I have to say I like Pizza Therapy, but I really wish they get some help to do something about this site's layout, which is dated and pretty disorganized. It's not the neatest website you could ever see.
But layout issues aside, this is a very fun website to look through. It has plenty of tasty recipes that will leave you craving for pizza, but it also has recipes for other Italian fare. It's filled with tips on making the perfect pizza, which I'm sure many people would be interested in trying out, and contains information on good ingredients to use. It also shares a message board with its sister site Pastatherapy.com, and it's clearly a haven for pizza and pasta addicts.
I particularly like how the website owner's enthusiasm for pizza really shows in its contents. What it offers for its visitors is more than adequate, so it would be even nicer if the design was improved.
0 of 0 people found the following review helpful:
A website with too much ingredients, August 27, 2007
Reviewer: Claire Madarang
This website contains almost everything about pizza – from its history to the author’s personal experiences with it to a variety of pizza recipes and recipes of food complementing pizza. It also contains various links to other pizza-related websites and products.
The use of photos throughout most of the pizza recipes here (especially the ones for sale) can whet the appetite and make the potential customer see the end result and thus entice him/her to buy. The food photography could have been better, though, to make the pizza look more appetizing.
The layout is not too visually appealing and looks disorganized, with the text and photos. There are places where the text seems to be all over the place and places where there is too much space. Also, some of the text is out of alignment.
It is also a bit too confusing to navigate the website as some pages are just too crammed with text and links that it is difficult to get through. A sitemap would help. But what would really help is cutting down the information or distributing them over several pages.
Fun read, but layout needs a lot of work, March 23, 2007
