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click to see actual size image Information on advocating for special needs of kids.

Site Owner:Jim OKeefe
Contact Email:jim@theparentaladvocate.com
Website Home Page:http://www.theparentaladvocate.com
Location:United States
Month/Year Website Launched:August, 2003
Initial Start Up Costs:$100.00
Time Invested Before Launch:90 Days
Programming and Technical Work Done By Owner or Hired Out: Self
Time Invested Each Week Running Website:1 Hour
Niche Market Target:Parents of disabled or mentally challenged children
Products And Services Offered:Information on advocating for special needs of kids.

Average Number of Monthly Visitors:400
Number of Newsletter Subscribers or Members:175




Interview By: Jeremy Gislason
Interview Date: 31-May-05

Q. Please tell us a little about your background.

A. I am the parent of a special needs child (learning disabilities) and a foster parent as well.  Married over 24 years, I have several web based sites, but this one is my passion

Q. What made you decide to start a website in the field?

A. Since I have a child with special educational needs I saw a chance to
share my own experiences to help others.

Q. What kind of research went into this niche area before building your website?

A. A constant search for relevant material was a challenge.  I had to find lots of articles, current information and struggle to keep it fresh.  Not much has been written from the parental advocacy perspective.

Q. How did you design and build your website?

A. I conceptualized it all myself.  It was very much trial and error, but
when it is from the heart it is easy to do.


Q. What software do you use to run your business?

A. MS Outlook and some autoreponders, much of what I do is very personal
so it is hard to automate.


Q. How does your website generate income?

A. I have a few banners and also sell a related handbook on my other site
at www.parental-advocacy-book.com.

Q. How do you collect payments for your products or services?

A. Paypal

Q. What promotion methods do you use?

A. Mostly word of mouth and search engine placement.


Q. Which method has proven to give you the best sales results?

A. PayPerClick has by far been the best for finding a niche.

Q. Which method of traffic generation has proven to be the best for you?

A. Again, PPC has been a blessing.

Q. What is your biggest challenge each month?


A. Finding fresh content.

Q. What's the biggest mistake you've made since starting your business?

A. Assuming that people would just find me - you need to get the word out
about your site.

Q. How has your lifestyle changed since you started your online business?

A. Less free time but a greater sense of personal reward.

Q. How has your SureFireWealth.com membership helped you with your online business?

A. A wealth of ideas come in.

Q. What would you say to someone looking to start a website in the same niche as you?

A. First, do your homework.  Take time to prepare before you talk to this
niche, they are very passionate about the topic.


-------------------
Thanks Jim!

Warm Regards,
Jeremy Gislason
Webmaster
SureFireWealth.com






 
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