This book will show you how to put creative marketing, free publicity, and strategic joint ventures to work for your business so you can sit back and watch your profits explode!
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I like how some guides still tip their hats off to more traditional marketing methods. This is another one of those products, and it's one that neatly categorizes the different kinds of offline marketing you can choose from. Happily, it doesn't just recommend that you make do with classifieds or flyers, but also encourages you to explore other options like coupons, gift certificates, and making an appearance at events to help you network, among others. I believe many of these tactics are likely to appeal to potential customers, even those who aren't big Internet users, and couple with online marketing methods, it looks like you really will have a big winner on your hands. The whole thing is written very well and clearly, plus it makes sure you tell you how much effort you need to exert in maximizing offline marketing techniques. Plenty of useful advice in here and you might even have a hard time selecting your best alternative!
2 of 2 people found the following review helpful:
Powerful "Offline" Marketing By John Ritskowitz
brief and sweet, September 07, 2007
Reviewer: Lorie Therese Locara
In this web-oriented world, you’d think we need purely online strategies, right? Wrong! And this e-book teaches you how you can go about it.
The concepts are in concise chunks that are readable in less than a minute, so you can actually read some ideas first, then explore the rest later. But despite the concise nature, this e-book does not scrimp on information.
As the title says, this resource deals with using offline strategies to power up your online business. But it’s not just that. Just as a little spoiler, towards the end of the book, it talks about how you can boost your sales and income through getting into partnerships, or what we Internet Marketers call Joint Venture partnerships.
The e-book is very organized, and as I said, its strength is brevity. This brevity is what will compel you to read it through its 65 pages. Short and sweet, but also surprisingly comprehensive. Altogether helpful.
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