Advertising in print, tv, radio, or direct mail can work just as well or better for websites. Just look what you'll learn inside...
- 9 proven ways to advertise that do NOT involve the Internet. - 8 ways to evaluate if your website is ready for offline promotions. - 5 insider tips for planning your magazine ad. - The secret to getting ads into newspapers and magazines for free. - The best (and most profitable) market for your radio spot. - 4 ways to creating effective radio spots. - How to launch your website's presence with direct mail advertising. - 6 places in your town you can likely advertise for free. - And more...
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Offline Marketing Strategies For Online Businesses By Michael Rasmussen and Jason Tarasi
good strategies., August 15, 2007
Reviewer: Lorie Therese Locara
If you are a brick-and-mortar business that just happened to be online and would like to use the "old school" strategies of TV, radio and print media, this e-book is for you. If you are a primarily web-based business that needs more traffic, this would definitely work for you too.
This e-book sells itself as effectively as its ideas would work, I believe. This is the barometer upon which I believe these guys' strategies are effective, because they can sell their own stuff. You have to be an expert in your own backyard before you attempt to be a consultant in someone else's, right?
What I like about this e-book is the presence of a clickable table of contents, always a plus in my (e)book. Everything is organized neatly, readily accessible, but most importantly, the e-book packs a lot of information in its 26 pages. Definitely an informative read.
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Offline Marketing Strategies For Online Businesses By Michael Rasmussen and Jason Tarasi
Traditional marketing works, too, September 25, 2007
This e-book points out the benefits of offline marketing for your online business. The authors Michael Rasmussen and Jason Tarasi effectively drove home the point that while your online business should make its presence known online, traditional marketing can work to your advantage too.
I like how the e-book helps you assess your performance online first before going offline. It also gives a comprehensive guide on how to go about each traditional marketing medium, giving tips on what to consider, how to buy, where to buy, and more. It also gives advice on how to make the most of each traditional medium. And of course, it gives tips on how to write appropriate ads, particularly for print.
Aside from the usual tri-media campaign, it also covers below-the-line advertising strategies like direct mail.
All in all, this e-book is a good read for the online marketer who wants to take his/her business to another level.
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