Whoa, now this product's introduction is bound to raise a few eyebrows. Develop software without programming know-how? How could that even be done? Turns out that the author outsourced the programming stuff and he (the author) was basically in charge of developing it. Anyway, this e-book takes on a storytelling mode, definitely sure to get you interested in what the author has to say. This talks about various things, like how you can develop software (with a programmer's skills), how to conduct research on the potential of a product, and how to find the right programmer to handle the work. You can even call this a good guide on how to conduct the project bidding process and hiring the most capable worker. It also mentions how you can market your newly developed software. I would call this a substantial and definitely useful guide, and it's also pretty unique since it focuses on actually having software as the main product for sale.
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The Making of Auction SOS By Dan Thompson
Balance With Research!, October 30, 2007
Reviewer: Lorie Therese Locara
This is a great chronicle of how a non-programmer managed to get his own software out in the market without him writing a single line of code. Before I go on with the rest of my review of this, I would just like to get my gripes out of the way.
I do not approve of the fact that he didn’t even know what programming language to have his software written in. Honestly, I may admire marketers and businessmen, but I am not comfortable without being a hands-on person with your products. Granted, his was a pretty simple program. But then, if you don’t even know what language your software will be in, what would you answer possible complaints and criticism of your product?
I admire Dan Thompson’s marketing skills. But I would surely admire him more if he knew a lot more how to make a specification sheet than a diagram.
A restaurant is more than the ambience. You have to get into the menu, then the kitchen, to make sure the food is good and would be liked by your customers. You have to get into the accounting to make sure the profits are not going elsewhere. Likewise, in softwares, a program is more than its GUI (Graphical User Interface). You have to know that the code will be solid and stable, else your customers may come back, dissatisfied because of bugs and glitches.
Another reason for needing to know what the base programming language will be is that you can then gauge the difficulty level of how the programmer will make your software. He may be overcharging for something that was actually simple.
Dan Thompson has excellent marketing strategies here though. I believe that is his forte. So balance Dan Thomson’s advice here with more research, and you’ll be fine.
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