It's nicely written and very concise. Don't expect all the 'revenue campaigns' mentioned here to just be related to building lists and distributing great products, or doing some very serious marketing. It also mentions some aspects of good customer service which will really help build people's confidence in you and your business as well as making your website look more attractive. Think of these tips more as reminders to help you along, or as a list of short notes to check off the moment you've accomplished them. These tidbits may be extremely brief, but at least they're very clear, do a good job of explaining the ideas, and definitely not long-winded. You can easily choose the kinds of techniques you want to implement. This may not be a conventional sort of e-book or guide, but the pointers are a lot better-explained than those contained in other e-books. A very good product all in all.
0 of 0 people found the following review helpful:
Money Bombs By Larry Dotson
Money Bombs, July 18, 2007
Short, sweet, and to the point. This book is full of promotional ideas, list building ideas and much more. It is a book you can use over and over again,. A good reference tool, and it’s easy to keep track of material you may want to review or use in the future. Keep numbered areas you are interested in revisiting at hand and you can access them straight away.
1 of 1 people found the following review helpful:
Money Bombs By Larry Dotson
Not really explosive, October 10, 2007
This e-book, though a good read, does not really live up to its title. Maybe for the beginning Internet marketer who has very little knowledge about the business, this is explosive, but not for the average Internet marketer or even for the beginner who has already started reading up on the business.
Most of the tips here have already been written in other e-books and even in Larry Dotson’s other e-books. They are the usual tips on selling like back-end selling strategies, upselling and more. There are also tips on building customer relationships, writing ad copy and more. There are also tips on how to leverage on customers, like giving them resell rights and giving them the option to refer your website to others.
To his credit, though, Dotson gave some unique and thought-provoking tips on building customer relationships, particularly on making relationships more human and personal. He also gave some useful advice on managing dissatisfied customers.
1 of 1 people found the following review helpful:
Money Bombs By Larry Dotson
categorize the list yourself hehe, October 19, 2007
Reviewer: Lorie Therese Locara
Larry Dotson really seems to like his lists. I would have to agree, though, that his lists contain pretty sensible entries, and despite the rather crude presentation, I have to give him credit for sensibility. This is really pure marketing genius, and I believe this is applicable not only to Internet Marketing, this could also be applied to brick-and-mortar businesses.
The list thing has a downside though. Because this entire e-book is just a series of seemingly disjointed marketing ideas, it’s hard to be able to keep tabs on certain tips. I would rather this e-book be still in list form, but organized into several categories. Being random offers spontaneity, but in the interest of being able to locate certain tips, I believe categories would be good. But since we cannot very well make Larry Dotson change the e-book itself, I have a bright idea: get a notepad when you read this, and list down the tips you deem most important. Or, if you’re feeling up to it, you can always categorize the entire list yourself. :D
