If you need to come up with some really flashy, catchy, and attractive headlines, but you don't have time to sit through a copywriting course and learn the basics, you might want to check out this product. It provides enough ideas to teach you what kind of copy can hold a reader's or a customer's attention, and the given examples themselves are really pretty usable anyway, you just have to modify them to suit your product or niche. The brief details following the item title are extremely short, but they give you enough idea about the benefits.
The product has a few typos, but could be overlooked. I've also gotten quite used to the author's e-book writing style--like a simple list of tips, in case you didn't know yet--so I'll not nitpick on that point anymore. Overall, this is a satisfactory product that could do wonders for your ad/website copy.
0 of 0 people found the following review helpful:
Headlines Exposed By Larry Dotson
Headlines Exposed, July 22, 2007
101 examples of different headlines that can be used to get peoples attention. Famous quotes, humor and giving headlines are just a few of the different ones in this list of 101. Each headline has an example that follows which helps explain why these headlines work so well. If your looking for some helpful information on writing headlines this book is a must read.
1 of 1 people found the following review helpful:
Headlines Exposed By Larry Dotson
Tips to consider, August 27, 2007
A short but very informative read. In this short e-book, Larry Dotson shows types of headlines and specific words that can catch the potential customer’s attention. He also gives examples for each type of headline. All in all, Dotson offers 100 tips.
Dotson shows how to ask stimulating questions or questions that fire the customer’s imagination. He also teaches writing headlines to make your potential customer want to know more about the product. He shows techniques on how to make them feel you are letting them in on a secret or giving them privileged information. And, he also advises how you can give them a sense of urgency so that they purchase your product right now – or soon.
He also shows how you can build your product’s credibility and assure customers that it is safe. He also advises how injecting a little humor can put the customer in a buying mood, and more tips.
However, this e-book only outlines the eye-catching headlines. It is still up to you to choose which technique to apply, which will depend on your purpose for the product and your marketing strategy.
