We took a memberwide survey about a week ago and one popular request was more training and guidance showing people how to sell or market products they have resell rights to.
Since there are many ways you can make a full time income or just some extra streams of revenue to your business using licensed products this article will go over a few ideas for you.
Utilize the Power of Social Network Marketing Sites…
Create interesting videos giving good content related to the product you are reselling or giving away. Maybe you could show how the book you read helped you learn something new or maybe the software you used helped you improve your business. Try to provide content with the videos and not just blantant sales pitches. The more interesting the more views you will get so be creative.
Just upload the videos to some of the bigger social video sites out there such as YouTube, Revver, Google Video, Yahoo Video, MySpace, Mobango, DailyMotion and more. Then send some traffic there if you can. But if you cannot the major search engines will start picking them up pretty quickly from your meta title and description tags.
Then at the end of the video show the link to go get details on the product you talked about. This of could be a direct link to the sales page or better yet a landing page for your newsletter or mailing list then put the link in the welcome email. You could use this to build your lists and then recommend other products you have resell rights to.
You could even hire someone to create the videos for you if you are busy or not the best at making videos.
Content Rich Social Networking Sites….
But if videos are not your thing, then the next best thing you could do is set up some social networking site pages. Join some of the major sites out there and set up your profile pages, hub pages, landing pages etc – whatever each one lets you do.
Do not set up spam pages that are just adverts etc. or link farms. Instead set up content pages as the main landing pages. The better the content the more people will bookmark your site and then the higher you will get ranked in the search engines anyways.
Plus some of those sites will just remove you if you are abusing their terms to make sure you follow the guidelines they set.
You could base these pages on your niche you are marketing or doing business in such as sports, health, photography, consulting, writing, business, etc. Then create some unique content of your own or use private label right content that is edited to suit your style. You could also hire a writer from say Elance to write up a few articles for you as well if writing is not your thing.
Social sites that are popular get picked up big time by google since they have so many links back to them. Here are a few sites you could start with – Digg, Technorati, Del.icio.us, Propeller, Stumbleupon, Reddit, Fark, Slashdot, and there are a whole lot more but those are in the top 20 in the world right now.
Once you have set up your profiles and main content pages on those sites you can add in some recommended links and resources etc, ask them to join your mailing list, link to your videos as mentioned above and keep expanding on your content.
The better your sites are the more traffic you’ll end up getting from the search engines and people bookmarketing your sites.
Use the Power of Advertising…
Even if your budget is only $50/month you can do some kind of paid advertising for your business. You could use Google Adwords for example or you could purchase ad space on websites such as banner space. Another thing we’ve done is buy ezine or newsletter ad space in popular newsletters. Another method is to buy leads or coregistration ad space but I wouldn’t recommend doing that unless you know what you are doing and also dealing with respectable companies.
Whatever you do, make sure the audience is targeted to what you are selling or offering when paying for ads.
What you want to consider is either driving traffic straight to your sales pages or driving it to landing pages you set up.
I would do the latter so you can build your mailing list up. Then you can recommend all the products you are reselling to those leads.
Landing Pages to Build Your List and Sell Your Products…
In a nutshell, set up a landing page which is usally just a headline, some bullet points, maybe a graphic and an optin box for them to type in their name and email. You can see some examples of landing pages here.
Here is a landing page we have set up to introduce SureFireWealth to people: http://www.surefirewealth.com/Resell_Right_Tips/
And here is a landing page we have set up to demonstrate our MemberSpeed software http://www.memberspeed.com/Free_Test_Drive/optin.html
And here is a little twist you can do on the traditional landing page. You can use what is called Reverse Optin. You may have seen this done on some of the bigger launches that have taken place such as Mass Control and Stomper Net where you would see a video and then an optin on the page. This lets the visitor get some content first then decide to optin to get more.
And here is something we are doing and letting our affiliates do as well. We created 3 brandable reports at MembershipMillionaire.com and even included the landing pages for affiliates to use. But rather than ask people for their name the pages have direct links to download the pdf reports. Since the reports can be branded whenever the person clicks on the links inside to join MembershipMillionaire the affiliate earns the referral.
You can see what we are doing here: http://www.memberspeed.com/minisite/index.htm
So if you have an affiliate program set up for your own products or for products you are reselling this is an idea for you as well. Create some brandable reports and let them give them away.
Shopping Cart System…
If you already have an existing business online, ecommerce store or membership site for example, you could just plugin products you are selling. These could be your own or products with resell rights.
We do this at SureFireWealth actually, we have rights to certain products some of which cannot be added to a membership site and only sold as stand alones. So we put them in our shopping cart. You can see these and purchase them anytime from inside the member area.
Recommended Resources Area…
Another idea is to set up a recommended resources area on your site somewhere. You can easily plug in resell right products there. We do it on SureFireWealth, we have a mix of our own products, affiliated products and resell right products.
Now even if you understand what to do some people are not sure on the “how to” end of things. I should remind you to do a few searches on the hundreds or products available to you right on SureFireWealth, there is a wealth of knowledge there if you use it.
Just go the Main Product Search Page the search by author, title or keywords on whatever you need.
Example here’s a good book explaining How to FTP
Here’s a good book explaining the basics of Resell Rights
Here’s a book for total newbies explaining How to Get Started
There are tons more great books, software, audio and videos at SureFireWealth.com to help you with your business if you take the time to find it and use it.
Okay, those are just a few ideas for you to run with. The important thing is to just take action – just do something today and everyday to get you one step closer to your goals.
For more ideas you can watch a series of videos at Dynamic4Marketing.com
I hope these get you thinking.