Archive for the ‘Marketing’ Category

Comment Kahuna - Yours Free

Wednesday, April 16th, 2008

I was talking to Jason Potash recently and he showed me a great piece of software that is pretty cool so I wanted to tell you about it.

http://www.commentkahuna.com/surefirewealth

Best of all, it’s a free download.

Before I tell you more about it and give you the download page, let me make one thing very clear.

This is NOT some piece of useless trialware or 15-day demo that nags you 10 times per day to buy and upgrade to the full version - because this ‘is’ the full version.

If you want more quality backlinks to your websites and to boost your search engine rankings and targeted traffic (who doesn’t, right?), then you should get your hands on this software right now and give it a try.

To see a quick video and for instant download access, go to this page:

http://www.commentkahuna.com/surefirewealth

 As you will see in the video, there is an upgrade in the works that you will get shortly.

It includes some powerful ‘web 2.0′ resources to drive even more traffic to your websites.

Go get a copy now while it’s still free! (I’m not sure when this offer will be removed, so sorry if it is no longer available)

Be sure to let Jason know what you think of it - I hope this helps you with your business 

Oh and here’s a special invite url to use also for something coming April 16th:

http://www.traffickahuna.com/invite/surefirewealth

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Ebay Declares War On Internet Marketers - How You Can Profit From This Move

Wednesday, April 9th, 2008

Ebay Declares War On Internet Marketers

How You Can Profit From This Move

Ebay shocked the internet marketing world when it recently announced that it will no longer allow the sale of digital download products.  This move effectively shuts down an income stream for many sellers of eBooks, software, and digital video that relied on the instant download support provided by Ebay.

Many sellers of information products see this as a blessing in disguise as they turn to companies like ClickBank which can also provide a huge stream of cash-in-hand buyers along with the ability to provide instant downloads to their customers. 

Sellers on ClickBank have known for years that their products on ClickBank sell for more, and their customers are more loyal than Ebay customers.  This is because customers from Ebay are bargain shoppers and like to buy for pennies on the dollar and will rarely pay fair market value, especially for information products.

By using ClickBank’s massive base of built in affiliates, the top sellers on ClickBank make over a million dollars per year just in ClickBank sales.  This far exceeds what anyone on Ebay was earning from their digital download auctions.

However, ClickBank does not give us easy access to its 100,000 active affiliates.  But there are some quick and easy ways to tap into this sales army with the system used in Scott Stamper’s ClickBank Stampede.

ClickBank Stampede reveals backdoors and loopholes used by top ClickBank sellers.  It’s the fastest, easiest and most efficient method of making money with ClickBank.

To learn more click here to visit ClickBank Stampede

So if you were a former information product seller on Ebay, don’t agonize.  Instead use it as motivation to change your business plan to make even higher profits.

Spencer Johnson sums it up best in his best selling book ‘Who Moved My Cheese?’ - “That’s life! Life moves on. And so should we”.
 

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Mind Control Marketing - New eBook Release from Mark Joyner

Monday, April 7th, 2008

New Special Release from Mark Joyner - 500 bucks for 27 bucks??

First,   Would you pay 27 bucks to get 500?

Who wouldn’t, right?

The problem is, you wouldn’t believe the offer.

And this is the primary problem with most business. You have something that will change peoples’ lives, but they just don’t believe you - because, well, not everyone is honest like you.

How do you get people to believe you then?

That’s one of the many mysteries revealed in “Mind Control Marketing:” How Everyday People are Using Forbidden Mind Control Psychology

Ironically, the 500 bucks for 27 bucks thing works quite well here.

Tattered and beat up copies of the book have been sold on the Amazon marketplace and ebay for $100 to $500.

Don’t believe me? Go to Amazon here and see for yourself:
http://www.amazon.com/MindControlMarketing-com-Everyday-Forbidden-Psychology-Ruthless/dp/0971932506

 and check out the 113 Amazon reviews giving it an overall star rating of 4.5 out of 5

It’s now out of print and because the late Gary Halbert called it “1 of the 3 most important books ever written about marketing” people will walk over broken glass to get a copy.

But as of 8PM on April 8th, 2008, you can get it in electronic form for only 27 dollars here:

http://www.surefirewealth.com/recommends/500for27

Plus, you get the fabled “Missing Chapter” that no one in the world has read yet.

I have no idea how long this will remain available, so go grab your copy fast.

P.S. I predict they’ll only leave it up for a very short period of time and that they are using it to attract new customers in a very short period of time.

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Ideas to Sell Your Own or Resell Products Online

Sunday, March 9th, 2008

We took a memberwide survey about a week ago and one popular request was more training and guidance showing people how to sell or market products they have resell rights to.

Since there are many ways you can make a full time income or just some extra streams of revenue to your business using licensed products this article will go over a few ideas for you.

Utilize the Power of Social Network Marketing Sites…

Create interesting videos giving good content related to the product you are reselling or giving away. Maybe you could show how the book you read helped you learn something new or maybe the software you used helped you improve your business. Try to provide content with the videos and not just blantant sales pitches. The more interesting the more views you will get so be creative.

Just upload the videos to some of the bigger social video sites out there such as YouTube, Revver, Google Video, Yahoo Video, MySpace, Mobango, DailyMotion and more. Then send some traffic there if you can. But if you cannot the major search engines will start picking them up pretty quickly from your meta title and description tags.

Then at the end of the video show the link to go get details on the product you talked about. This of could be a direct link to the sales page or better yet a landing page for your newsletter or mailing list then put the link in the welcome email. You could use this to build your lists and then recommend other products you have resell rights to.

You could even hire someone to create the videos for you if you are busy or not the best at making videos.

Content Rich Social Networking Sites….

But if videos are not your thing, then the next best thing you could do is set up some social networking site pages. Join some of the major sites out there and set up your profile pages, hub pages, landing pages etc - whatever each one lets you do.

Do not set up spam pages that are just adverts etc. or link farms. Instead set up content pages as the main landing pages. The better the content the more people will bookmark your site and then the higher you will get ranked in the search engines anyways.

Plus some of those sites will just remove you if you are abusing their terms to make sure you follow the guidelines they set.

You could base these pages on your niche you are marketing or doing business in such as sports, health, photography, consulting, writing, business, etc. Then create some unique content of your own or use private label right content that is edited to suit your style. You could also hire a writer from say Elance to write up a few articles for you as well if writing is not your thing.

Social sites that are popular get picked up big time by google since they have so many links back to them. Here are a few sites you could start with - Digg, Technorati, Del.icio.us, Propeller, Stumbleupon, Reddit, Fark, Slashdot, and there are a whole lot more but those are  in the top 20 in the world right now.

Once you have set up your profiles and main content pages on those sites you can add in some recommended links and resources etc, ask them to join your mailing list, link to your videos as mentioned above and keep expanding on your content.

The better your sites are the more traffic you’ll end up getting from the search engines and people bookmarketing your sites.

Use the Power of Advertising…

Even if your budget is only $50/month you can do some kind of paid advertising for your business. You could use Google Adwords for example or you could purchase ad space on websites such as banner space. Another thing we’ve done is buy ezine or newsletter ad space in popular newsletters. Another method is to buy leads or coregistration ad space but I wouldn’t recommend doing that unless you know what you are doing and also dealing with respectable companies.

Whatever you do, make sure the audience is targeted to what you are selling or offering when paying for ads.

What you want to consider is either driving traffic straight to your sales pages or driving it to landing pages you set up.

I would do the latter so you can build your mailing list up. Then you can recommend all the products you are reselling to those leads.

Landing Pages to Build Your List and Sell Your Products…

In a nutshell, set up a landing page which is usally just a headline, some bullet points, maybe a graphic and an optin box for them to type in their name and email. You can see some examples of landing pages here.

Here is a landing page we have set up to introduce SureFireWealth to people:  http://www.surefirewealth.com/Resell_Right_Tips/

And here is a landing page we have set up to demonstrate our MemberSpeed software http://www.memberspeed.com/Free_Test_Drive/optin.html

And here is a little twist you can do on the traditional landing page. You can use what is called Reverse Optin. You may have seen this done on some of the bigger launches that have taken place such as Mass Control and Stomper Net where you would see a video and then an optin on the page. This lets the visitor get some content first then decide to optin to get more.

And here is something we are doing and letting our affiliates do as well. We created 3 brandable reports at MembershipMillionaire.com and even included the landing pages for affiliates to use. But rather than ask people for their name the pages have direct links to download the pdf reports. Since the reports can be branded whenever the person clicks on the links inside to join MembershipMillionaire the affiliate earns the referral.

You can see what we are doing here: http://www.memberspeed.com/minisite/index.htm

So if you have an affiliate program set up for your own products or for products you are reselling this is an idea for you as well. Create some brandable reports and let them give them away.

Shopping Cart System…

If you already have an existing business online, ecommerce store or membership site for example, you could just plugin products you are selling. These could be your own or products with resell rights.

We do this at SureFireWealth actually, we have rights to certain products some of which cannot be added to a membership site and only sold as stand alones. So we put them in our shopping cart. You can see these and purchase them anytime from inside the member area.

Recommended Resources Area…

Another idea is to set up a recommended resources area on your site somewhere. You can easily plug in resell right products there. We do it on SureFireWealth, we have a mix of our own products, affiliated products and resell right products.

Now even if you understand what to do some people are not sure on the “how to” end of things. I should remind you to do a few searches on the hundreds or products available to you right on SureFireWealth, there is a wealth of knowledge there if you use it.

Just go the Main Product Search Page the search by author, title or keywords on whatever you need.

Example here’s a good book explaining How to FTP

Here’s a good book explaining the basics of Resell Rights

Here’s a book for total newbies explaining How to Get Started

 There are tons more great books, software, audio and videos at SureFireWealth.com to help you with your business if you take the time to find it and use it.

Okay, those are just a few ideas for you to run with. The important thing is to just take action - just do something today and everyday to get you one step closer to your goals.

For more ideas you can watch a series of videos at Dynamic4Marketing.com

I hope these get you thinking. :)

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How to Sell Products Online

Monday, November 12th, 2007

How To Sell A Product Online …  3 Steps To Get Started …

Online businesses continue to grow.  Every day, new merchant start-ups are added to the World Wide Web and successful businesses expand.  The internet has literally changed the face of doing business.  If you’re interested in joining the ranks of individuals who are making money online, here are the three basic steps you’ll need to take to get started. 

Step.  1.  Choose your product.  In the world of online sales, there are a number of options for you to choose from. 

Sell a product.  If you’ve ever been interested in retail but are not interested in opening up a brick and mortar type store this business is for you! You actually have two ways to go when you sell products you can sell products that you’ve made like candles, jewelry, Santa letters, costumes, pet treats etc., you can find companies that dropship, or you can become a direct sales consultant.

Direct sales consultants are essentially independent sales people for other companies. They’re self employed and generally market their business online and via home based parties.  Common direct sales companies include Avon, Shacklee, and Discovery Toys. These are only a few of the hundreds of direct sales opportunities available

Dropshipping means the manufacturer or wholesaler will ship the product directly to your customers upon ordering. Again, the sky is the limit here, you can find just about any type of product you’re passionate about and start selling. For example, are you crazy about cooking, there are certainly wholesale companies that cater to the culinary industry.

Selling information. Information marketing is growing by leaps and bounds. It encompasses selling books, online courses, audio books or courses – anything that can be downloaded online can be sold.  You can build an information marketing empire around your specific and unique knowledge or a topic that you are interested in.  If the idea of creating your own information products is not to your liking, consider purchasing resale rights to books that other people have written or find a ghostwriter to have your products written for you.

Information website. The last type of business that you can open is an information based website. You can develop an entire website devoted to your specialized knowledge or area of interest.  Information websites make money selling advertising space and promoting affiliate products.  . You can also make good money as an affiliate marketer. This means that if your passion is helping people cope with food allergies and you have favorite food products, cookbooks, and information on the subject you can partner with the manufacturers of these companies to make a commission from any sales you send their way.

Step 2.  Build your website.  Building your website is a very important step.  In fact it is critical.  The good news is that it isn’t irreversible.  If you choose a keyword that doesn’t sell, you can change your keywords.  The first thing you will want to do, once you’ve determined what type of online business you’re going to open is determine your target audience.  Here are a few questions to ask.

How old are they?

How much do they make?

Male or female?

Do they have children?

Are they married or single?

What are their problems as they relate to your product?  For example if you’re selling patio furniture, what solutions are you providing?

How do they normally shop?

Where do they live?

The next step to building your website is to build a focused site.  Using the patio furniture example above, a website could be devoted to patio furniture, teak patio furniture, wrought iron patio furniture, patio furniture care, patio furniture cushions, patio furniture accessories etc…The more focused your website, the easier it is to meet your customer’s needs and to make a profit.  If you instead try to meet everyone’s needs then you’ll spread yourself too thin and not meet anyone’s needs.  This is particularly important because the more you specialize and focus your site, the more you’ll be seen as an expert and the results will be profits.

The key to any successful website is to fill it with useful content.  Content achieves many things including:

Driving traffic

Encouraging return traffic

Improving your search engine rankings

Offering benefits to your visitors

Selling your product

Establishing your credibility

Generating press

Marketing

The types of content you can create for your website is virtually boundless.  You can create articles, reviews, blog postings, ebooks, videos, audios, tutorials, guidebooks, workbooks, online courses, case studies, reports, ezines, etc…

The key to your content and to driving traffic to your website is to optimize your pages.  Optimization will include adding title tags and description tags to your web pages.  It will also include incorporating your keywords into your online content.  Search engine spiders search for this information.  As they find it, they use it to establish where you rank when a person searches for your keywords, products, or services.

Step 3.  Traffic.  The best way to drive the profits of an online business is to drive traffic to your website.  Driving traffic in web-speak means getting visitors to visit your website.  Here are just a few of the ways you can drive traffic and build your business:

Content.  Content as stated in step 2, is a critical element of your copy.  One of the hurdles many business owners face is dealing with the time it takes to create copy.  This can be overcome by hiring a writer to handle the task.  However, it is generally beneficial to include your personal touch to your business and writing some, or all, of your own copy is an excellent way to accomplish this.  Back to traffic…how does content increase your traffic?  The simplest answer is that the search engines really like to see content on your sites and the more frequently you update your site and add content, the better your search engine ranking will be.  As your search engine ranking increases, so too will your visibility and the number of visitors.  If you offer quality content, new visitors will become loyal visitors and customers. 

Advertising.  Pay per click campaigns are a good way to drive targeted traffic to your website.  However, online you can also advertise in ezines, blogs, and other people’s websites.  Offline you can advertise in your yellow pages, flyers, chamber of commerce and more.

SEO.  Search engine optimization has three basic elements: optimizing your web pages for keywords or keyword phrases, optimizing your content for keywords and keyword phrases and generating incoming links.  There are of course several methods for each of these three elements.  The main ingredients for all three are your keywords.  Spend time generating, and testing, quality keywords and the rest will fall into place.

Networking, offline and online.  Networking is worth its weight in gold.  Meet and connect with the right person and your company’s profits could sky rocket.  Networking can be accomplished online with networking groups, mastermind groups, forums, chat rooms and blogs.  Offline, networking with your local business organizations and associations that are relevant to your business will prove invaluable. 

Email and direct marketing campaigns.  Marketing campaigns can be excellent tools to not only promote a product but to also promote awareness of your company’s products and drive traffic to your website. 

There are many important steps along the way to selling products online and when you understand the steps involved, your job becomes a lot easier and your profits are only a few steps away.

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