Archive for the ‘Marketing’ Category

Micheal Cheney on Start Your Profits

Tuesday, April 29th, 2008

How To Make Money Online (yes, even if you’re a newbie)

Have you noticed how difficult it is to actually get any REAL information about how to make money online?

It’s a nightmare isn’t it? You start off buying up everything you come across - all promising your overnight riches but only to disappoint you and leave you out of pocket. Well it doesn’t have to be like that as Michael Cheney is about to explain in this interview.

Michael Cheney, one of the most-respected names in Internet marketing, has been online since 1995 and is the man behind the 6-Figure launches of AdSense Videos, 11 Days To List Profits and Michael’s Traffic Videos.

After receiving 1489 responses to a survey he put out to his list one big request came back from almost everyone;

“Give us something easy, step-by-step and proven to make money online that anyone can do!”

So that’s what he’s giving you in the new product Start Your Profits Today.
Q. Michael, thank you for taking time out of your busy schedule to talk with us today.

A. My pleasure - I know a lot of people out there want to get started making money online so it’s my job to get out and spread the word about how easy it is.

Q. So what do you see as being the main hurdles to newbies being able to make money on the internet? What is it that’s stopping them?

A. To be honest with you I think the main thing is information. There is just so much BAD information out there. Scams. Cons. Just bad information that is leading people astray and wasting their time and money. I mean you get onto the Internet and the first thing you see almost is these get-rich-quick schemes. It’s not your fault for seizing these so-called opportunities as they are presented so well. And believe me - I know there are thousands of you out there who have been taken for a ride by things like this. People on my list have been telling me this.

Q. Yes, you ran survey didn’t you to ask your list what they wanted? What sort of questions did you ask them and what did they say?

A. Well I asked how I could most help them. You know - I’ve been online since 1995 and make a lot of money online but I was keen to tap into their BIGGEST challenges and needs. So I asked them what sort of information they wanted to learn. What style of learning they preferred and how they wanted this information to be delivered. I was totally blown away by the responses - I got 1489 people completing the survey!

Q. So what did they say?

A. There some big common themes that kept coming up as I looked at the responses and all the comments. These were that people want something that is STEP BY STEP, something that is AFFORDABALE and something that takes you right FROM BEGINNING and doesn’t leave anything out. You can get really frustrated when you start investing in products that claim to make you money online only to find that leave out a massive piece of the jigsaw. Or they forget to mention that you need to buy X, Y and Z just to make their system work. And that’s where Start Your Profits Today is different.

Q. How do you mean exactly?

A. Well, for the first time - I take you, as a total newbie beginner, right through the entire process from beginning to end on making money online. You discover how to get your own website address, how to create your website and how to start bringing the money in by selling other people’s products. This is a distilled version of the best making-money techniques I have ever used in my 13 years’ online experience. This is quite simple the fastest, easiest and best way to make money online and I show you what to do every step of the way.

Q. Sounds great. So how do you take people through all these steps?

A. Simple - I have recorded short videos on-screen of me actually doing each of these steps so you just follow the simple success formula - WATCH. COPY. EARN. You cannot go wrong, even a child could do it. I’m serious!

Q.You’re right, it does sound really easy. So tell me, what are some of these steps that you go through in Start Your Profits Today?

A. You learn how to pinpoint the most profitable products to promote. You like that title?! I like to have snappy titles that inspire you to take action as it’s not all sexy make-money stuff right from the beginning. There are obviously crucial steps you need to take in preparation. You know - to get your website online, to get your website address and to add words and pictures to your website etc.

Q. So what exactly do you need if you’re a beginner starting out trying to make online? Are there some items you need to buy?

A. Great question - yes you do need to have a few essentials. You just can’t make money online without them. You’ll need your own website address and of course your own website. I show you where to get this and the best, cheapest place to go for this in Start Your Profits Today. Other than that you can do everything else pretty much for free.

Q. So you don’t need to buy lots of different things to get started online?

A. No not all. I’m a big believer in doing things that are free! I started out with nothing, working from my bedroom in a poxy one-bed bachelor apartment. Now I live in $800,000 house in the country. My point? When I started out if there was a free way to do something - I found it! And I’m still that way now so I uncover some of these insider money-saving secrets in the videos as well.

Q. So wrapping up then - who would you say would benefit from these videos? Do you need to have a basic level of knowledge on the internet to get started?

A. If you can turn on your computer you are good to go! Seriously! You’ll see that I take you by the hand and guide you through every step of the way. I hate jargon so you won’t see any of that and it’s all explained in simple English and you can go along and progress through to the money at your own pace.

Q. You really do seem to have created a product that every newbie is going to want! So I guess the big question is - how much money can they make using Start Your Profits Today?

A. Well this all really depends on your attitude. If you have a great attitude and you put in the time to go through the steps then there is honestly no limit. You could quite easily be bringing in a few hundred to a few thousand extra dollars a week once you are up and running. What you need to remember is that is exactly the same system that I use in my multi-million dollar business. It works for me, it works for thousands of other people and it will work for you too.

Q. That’s great Michael. Thank you again for your time today, I really appreciate you doing this interview for us. Well all that remains now is for anyone listening to this interview to get over to Start Your Profits Today and start your profits today!

Feel free to leave your coments below

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Joel Comm Apology News

Monday, April 21st, 2008

I’ve know Joel Comm for years and he’s a great guy, one of the few truely honest gurus around and runs a reputiable company at InfoMedia Inc…. which is why I was a bit shocked myself when I saw he was doing a soft form of forced continuity on his latest Adsense 4 book offer.

I immediately contacted him and we talked about it, it turned out they had technical problems with 1 Shopping Cart and they finally got it worked out and now have corrected the offer.

He took some hits from other bloggers also and got a lot of emails from customers, subscribers etc.

So Joel has posted a public apology, you should go read it and I think that really shows his integrity. We all make mistakes sometimes and I’m really happy to see he does truely care about his customers (unlike some other marketers).

Click to see his full apology here. That takes guts to do that online where potentially tens of thousands and even hundreds of thousands of people could read this. No matter what you think of what happened, I’d say things are straight now and that is all that matters.

As you can see there are now 2 options to order his new book.

Option 2 is just get the book, makes sense since that is the offer.

Option 1 is you can get the book plus 1 month of his newsletter free. It then clearly states you’ll be billed monthly if you decide to continue on subscribed to his newsletter.

This is they way it should have been done from the start and I’m really glad they have done this.

I fully back buying his book Adsense Secrets 4. I own all 3 previous versions and I’ve also interviewed Joel  twice. He knows his stuff when it comes to Adsense so if you are interested in this topic be sure to check out his book.

If you want to try out his newsletter it is now your choice, more power to you.

Hats off to Joel for doing what most other marketers would not do and some are not doing.

Be sure to let Joel know what you think. Feel free to post your comments below

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Marketing Lesson on Trial Offers

Wednesday, April 16th, 2008

If you bought Matt Bacaks Retirement package for $1 recently you may have been mislead by his sales page…

here’s why and also a lesson in marketing using trial offers for everyone (including Matt)

It’s not the product - I still believe the product is good - it is the way the product was sold - the sales system which I’m apologizing about endorsing…here’s why…

First of all, I’d like to offer a public apology for endorsing Matt Bacak’s retirement package for $1 yesterday without checking his sales page more thoroughly as I should have and usually do before sending an endorsement email out for a product.

I’m usually very careful about fully reviewing products as well as the sales process before endorsing things. In fact sometimes I spend all day just reviewing one product to make sure it does what is claims, is not too hypey or overpriced for what they get and will help someone with their business.

I get asked to endorse products daily so we usually have to politely decline many products, even if they are good just because we cannot fit them into our schedule (our own business comes first always).

Many times people have so-so products so we give them a few pointers to improve on them and send them on their way as well.

And then we have the ones that just get deleted as they basically are no good or their approach was off for us.

So let’s back up and do a rewind here…

About a week ago Matt showed me a private login area showing all the videos from his seminars that would be in the $1 for everyone. The videos worked fine then and I watched a few of them and decided they could probably help people out - and at just $1 it is almost free.

Matt also told me that the $1 would go to charity - the Habitat for Humanity - I considered this a very noble thing of him to do as well so it made me more willing to help also.

He explained he’s have a OTO set up for people to get some of his other products also which is quite normal in online marketing for free and low cost offers. The customer can easily just say NO, I only want the free or low cost offer etc, so no problem there.

I’d also met him in person about a year ago in Atlanta and we had talked for a few hours over drinks so I felt good about him.

So I told Matt I’d help him get the word out and wished him the best on his launch. Things got busy as usual around our offices and I forgot about it until yesterday when it was time to send out the mail. The mail was set to go already so figured all was okay and was busy doing things on our business…

when suddenly I get an alarming email from a good friend of mine.

He asked me if I had promoted Matt’s offer said he was very upset with him. I asked why and found out quickly as soon as I saw the sales page that was posted for this $1 offer.

(Click Here to view the sales page and see for yourself)

First of all, it starts out a little too hypey for me, but hey, I just ignore those things anyways and skip on to the meat of the offer. So I scrolled down the page to find the order area and I was shocked at what I found.

It was asking everyone to put in their credit card details to get the $1 offer access and then had a ‘bonus’ of his newsletter for free - that’s it. No mention of rebilling on the order form area until AFTER the person has paid and they have you on autorebill.

This is quite shocking for most consumers and I imagine quite a few were pretty angry, in fact I know a few were angry as the emails from our members started coming soon after asking if we were aware of this etc etc.

So I reread the sales letter about 3 times and then I finally saw where it was mentioned, around the middle of the sales page it says included as a Bonus:

“A Free issue of the Internet Marketing DIRT Print Newsletter. The Internet Marketing Dirt is the newsletter I just started publishing a few months ago, and it is already being praised at the “best of its kind”, “better than any other newsletter on marketing.” And you get to try that out for free… if you don’t want to continue receiving it it’s simple and easy to cancel your $29.97 monthly subscription (you’re crazy if you cancel… but it’s easy to do, and up to you!).”

It was mentioned after the headline: “So Here’s Everything You Get For Just $1″

However, many people (if they read through the sales page) may have read over that and it should have been right on the order form as well.

Not to mention the sales page goes over and over again how they get this great seminar for $1 and how much money they can make etc etc.

In any case, it is the issue of FORCED recurring billing for another product just to get the main product with absolutely no options to just get the main offer is the whole point of this.

It could have easily been a TICK BOX option instead or a OTO after they have gotten the $1 main offer - which is the whole reason people are interested anyways.

It’s like going to a store and buying a book, when you get to the check out counter they say you get this free newsletter included as a bonus also. Great you say, but then they tell you your card will be charged $29.95 or whatever in 30 days. If you say, you don’t want to do that then you cannot buy the book - which is what you wanted in the first place.

It’s not good marketing - PERIOD

Start of Damage Control at midnight for me

I immediately emailed Matt and asked him why he was doing this without ANY mention of the fact that everyone was being added to autorebill for $29.97 his monthly newsletter since it was just a ‘bonus’ anyways and not even part of the main offer.

I pointed out to him that by LAW he must be very clear about this. A quick google search pulled up the FTC link about this which I sent to him so he could rethink what he was doing and correct his mistake asap - which he did.

I got a reply about 30 min later and he’d updated the sales page to say:

Special Bonus: Tue, April 15, 2008
FREE Issue - The Internet Marketing Dirt
The Internet Marketing DIRT Print Newsletter is already being praised as the “best of its kind”, “better than any other newsletter on marketing”. (Internet Marketing Dirt - No initial charge then $29.97 on the 12th of every month - you may cancel at any time)

Okay - fine - that is the first step at least and as an experienced marketer he should have known that.

It is also MY FAULT for not seeing that before the mail went out so I totally appologize to everyone in regards to the autobilling issue. I couldn’t sleep last night from worry and was up until 4am talking with Matt and replying to others who were complaining.

If anyone signed up and would like to cancel your autobilling please contact them (info is on their sales page website)

Second Lesson Here

Even if you state why you need someone’s credit card and that they will be autorebilled the way this offer was structured was totally off.

The main offer is the package at $1

The autobilling is for a newsletter

Two totally non related products here

So what they should have done (and I told them this - hopefully Matt changes the page) is to put a simple TICK BOX under the $1 offer asking people to check ONLY IF they would like to get 1 month of his newsletter free and be billed in 30 days at full price as an OPTION only.

This most likely would make customers happier and also increase his $1 offer conversions anyways.

I guarantee hundreds if not thousands of people saw that offer only to leave disappointed or angry about having to be put on a rebilling process just to get the orginal $1 offer.

He could have had more sales and more happy customers by making things 100% clear and as options - not ‘forcing’ people into things.

I hope Matt has learned from this and I do hope some of the other promoters also can learn from this.

I know I sure have…I will certainly be even MORE CAREFUL about fully reviewing the sales process as well as the products before endrosements.

In closing I respect Matt for the fact that he did listen to my advice and take action on it (even when no one else seemed to be pointing it out to him) and I think he just made some honest mistakes here. I do not think it was his intention to deceive anyone or try to ‘cheat’ anyone from his original offer.

We all make mistakes and the important thing is we can learn from the.

I posted this somewhat ‘private’ matter here on the public blog for several reasons, none of which are to hurt Matt, in fact we will probably discuss this more today on skype.

I mainly wanted to explain and apologize to all my members - as a token for your lost time & money I’d like to show you where you can get some great ‘FREE’ info as well:

Click Here to Get Free audio podcasts

Click Here to Get a Free Starter Membership to D4M - Lots of quality info inside (Note: you will get a OTO after you sign up - you can just click the No Thanks button - then click No Thanks again and you can enter the Starter member area.)

But ALSO I truely hope this helps anyone in business doing or thinking of doing trial offers. It would be a shame to see similar situations happen to others.

If you are doing trial offers make sure you are VERY CLEAR about your offer, time frame, conditions, rebilling amounts and dates etc BEFORE you ask people to put in their payment details.

Keep your customers happy, provide great products and services and you will certainly succeed in business offline or online. (You can leave your comments below)

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Comment Kahuna - Yours Free

Wednesday, April 16th, 2008

I was talking to Jason Potash recently and he showed me a great piece of software that is pretty cool so I wanted to tell you about it.

http://www.commentkahuna.com/surefirewealth

Best of all, it’s a free download.

Before I tell you more about it and give you the download page, let me make one thing very clear.

This is NOT some piece of useless trialware or 15-day demo that nags you 10 times per day to buy and upgrade to the full version - because this ‘is’ the full version.

If you want more quality backlinks to your websites and to boost your search engine rankings and targeted traffic (who doesn’t, right?), then you should get your hands on this software right now and give it a try.

To see a quick video and for instant download access, go to this page:

http://www.commentkahuna.com/surefirewealth

 As you will see in the video, there is an upgrade in the works that you will get shortly.

It includes some powerful ‘web 2.0′ resources to drive even more traffic to your websites.

Go get a copy now while it’s still free! (I’m not sure when this offer will be removed, so sorry if it is no longer available)

Be sure to let Jason know what you think of it - I hope this helps you with your business 

Oh and here’s a special invite url to use also for something coming April 16th:

http://www.traffickahuna.com/invite/surefirewealth

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Ebay Declares War On Internet Marketers - How You Can Profit From This Move

Wednesday, April 9th, 2008

Ebay Declares War On Internet Marketers

How You Can Profit From This Move

Ebay shocked the internet marketing world when it recently announced that it will no longer allow the sale of digital download products.  This move effectively shuts down an income stream for many sellers of eBooks, software, and digital video that relied on the instant download support provided by Ebay.

Many sellers of information products see this as a blessing in disguise as they turn to companies like ClickBank which can also provide a huge stream of cash-in-hand buyers along with the ability to provide instant downloads to their customers. 

Sellers on ClickBank have known for years that their products on ClickBank sell for more, and their customers are more loyal than Ebay customers.  This is because customers from Ebay are bargain shoppers and like to buy for pennies on the dollar and will rarely pay fair market value, especially for information products.

By using ClickBank’s massive base of built in affiliates, the top sellers on ClickBank make over a million dollars per year just in ClickBank sales.  This far exceeds what anyone on Ebay was earning from their digital download auctions.

However, ClickBank does not give us easy access to its 100,000 active affiliates.  But there are some quick and easy ways to tap into this sales army with the system used in Scott Stamper’s ClickBank Stampede.

ClickBank Stampede reveals backdoors and loopholes used by top ClickBank sellers.  It’s the fastest, easiest and most efficient method of making money with ClickBank.

To learn more click here to visit ClickBank Stampede

So if you were a former information product seller on Ebay, don’t agonize.  Instead use it as motivation to change your business plan to make even higher profits.

Spencer Johnson sums it up best in his best selling book ‘Who Moved My Cheese?’ - “That’s life! Life moves on. And so should we”.
 

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