These blog posts are from one of my close business partners – John Delavera

I really liked them and asked him for permission to reprint part of his posts on our blogs and link to his full posts as he has a great way of taking complicated issues and simplifying them for you.

I hope you enjoy his posts, I did:)

“Where the money is??” Part I by John Delavera

“Today, I have been categorizing my thoughts.

I was trying to isolate the CORE PRINCIPLES of the marketing I have been using so to be able to pass only the meat to you. As I told you earlier on, my purpose had been to offer you my “method” on May 17; while I am not sure if I will complete that work, I want to try it anyway, since it can mean A LOT to you… it will allow you to see the Marketing World through different eyes indeed.

Anyway.. no promises here so let’s focus on some core elements I used throughout my journey online…

Today, I want to tell you about something that CAN make you VIEW the marketing world in a different perspective”…(Click Here to Read the rest of John’s article)

“Where the money is??” Part II by John Delavera

In part 1 I underlined that “if you manage to operate as a PLAYER of a HIGHER role in that “Newspaper” hierarchy, then you will focus on CONCEPTS related to the creation of new products and also on the promotion of your products… that’s where the money is…”

And I also underlined the following:

“This is the real value of outsourcing.

With outsourcing, you learn to act as a Publisher. And because that level requires from you only to generate ideas and generate/promote products, you can easily find the time to hire more directors, who in turn will use more chief copy editors, who in turn will use more journalists…”

In one of my articles back in December 2007, I mentioned…(Click Here to Read the rest of this article)

If you liked these articles by John be sure to leave your comments on his blog, thanks!

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