I want you to think about the big guys in your niche for a moment.  (Maybe you’ve even met a few of these guys before?)

If not you may have chatted with them via email, or on a forum or even on their blog?

Let me guess.

You probably said to yourself, “Joe Guru is so nice!”

Well, sure they are. To YOUR face, anyway.

But they’re also absolutely ruthless.

>>> Let me explain… <<<

The marketers pulling down the big bucks online with their blogs did NOT get to that point by being “nice.”

You won’t catch them sending flowers and chocolates to their competitors. And they’re sure not going to scale back their cutthroat marketing operation just because someone else thinks it’s not fair.

Business is business with these guys… and if you get between them and their traffic and money, they will cut you off at the knees.

And they won’t even give it a second thought.

You see, if siphoning off a competitor’s traffic and subscribers helps them stuff their own pockets with cash, these guys will do it in a heartbeat.

(C’mon I mean some of these guys would sell their own grandmothers if it was legal.)

So you gotta ask yourself – do you REALLY want to go up against these dudes in the business world?

Do you really want to step on their turf by setting up a blog and trying to take away their customers?

If all this makes you feel like crying and running home to your mama, go ahead.

You wouldn’t make it a day in this business anyway.

But if YOU have the guts, then I have the system that can transform you from a raw, beginning blogger to a brutally effective bare knuckle blogger who can brawl with the biggest guys in your niche!

And not just fight them but really kick their asses!

You’ll discover:

* How to create a blog that hooks readers and gets them begging you to blog more!

* How to work the net to drive in crazy amounts of traffic from social media sites, the search engines, pay per click marketing, joint ventures and more!

* The secrets of creating blogs that make money on autopilot – a “set it and forget it” way to earn $$$’s

* How to use your blog to build a monster list.

* Backdoor ways to make a fortune with your blog – (I bet you’ve never even thought about some of insider these tactics!)

* The tools you need to make blogging faster, easier and more profitable! (And best off all, most of these are free to download!)

* How to NEVER run out of topics to blog about – (Just one of these 21 killer ideas will spawn hundreds of article ideas!)

* You’ll discover how to get hundreds or even thousands of other sites to link to your blog and willingly send you their traffic!

* Plus you’ll discover how to flip blogs for fast profits – (it’s easier than you think and some guys I’ve been scoping out are making tens of thousands a month doing this!)

And much, much more!

Get your copy of “Bare Knuckle Blogging” now and make sure to use the Twitter Discount option:

http://www.surefirewealth.com/recommends/bkbdiscount

Now listen:

I don’t care who’s blogging in your niche.

I don’t care if they’ve been there 5 years (and have a million readers…)

I’m going to show you how to beat them

Drop them to their knees, swipe their readers and finally get your name out there and the money really coming in as fast as you need it!

Oh yes… this is 100% legal and above board stuff

Got the guts to take on the players in your niche?

Are you’re ready to drive so much traffic and make so much money that they’ll feel sucker-punched?

I thought so… You looked like a brawler

Now your next step is easy – click the link and make sure to use the Twitter Discount option

http://www.surefirewealth.com/recommends/bkbdiscount

Judging by the fact that you’ve read this far, I think you’re going to enjoy leveling your competitors…

Here’s to your success in the ring…

Jeremy Gislason
SureFireWealth INC
Follow Jeremy on Twitter at:
http://twitter.com/SureFireWealth

http://www.surefirewealth.com/recommends/bkbdiscount
and make sure to use the Twitter Discount option

You can see yourself as an entrepreneur, setting your own hours, being your own boss, enjoying the freedom of being self employed. And you can just imagine what life will be like once you’re a big success and pulling in all that cash.

But hang on. Before you run to the car showroom and test drive your dream car, let me ask you something: Are you cut out to be an entrepreneur? Do you really have what it takes to get rich?

To answer, let’s see how you rate on these five characteristics. Can you / do you:

Stick with something even when you don’t yet see results? The day you officially start your business will be one of the most exciting days of your life. You’ll probably run on adrenaline for the next several days if not weeks.

But then you come down off your high. And now you’re working the same amount of hours, trying to get your business off the ground, but it’s just not as exciting any more. The worst thing, however, is that you’re not yet seeing results… so you don’t have any tangible rewards to motivate you and keep you moving forward.

Let me ask you this: Can you stick with something even if it doesn’t pay off immediately? If so, this whole entrepreneur thing might be for you.

Let go of a losing idea? Trust me on this: When you spend days and weeks working on an idea, it will feel like your baby. And really it is, because it certainly is your brainchild.

But what happens if your idea doesn’t work out? What if one particular idea is just dragging down your whole business? Can you let go of it, even though you’re attached to it and still love it? If so, you might make a good entrepreneur.

Have confidence in your abilities? People are going to doubt you. Some may even laugh at you. If you listen to them, the chances of you enjoying success are slim to none.

Are you confident in your abilities and your idea? If so, then you might make a good entrepreneur.

Know the value of the products/services you provide? Here’s a big problem: Sometimes beginning entrepreneurs work like dogs for pennies. And a lot of times this happens because they don’t value the solutions they’re offering. The beginning business person thinks, “Gee, I wouldn’t pay that much for this product, so I better keep the price low.”

But you are not your market. You are not your customer. And if you’re providing a good product or service with a high value to your customers, then you should charge them accordingly. If you’re charging too much, they’ll let you know.

But until then, you need to value the solutions you provide. And if you do value your products or services, then you might be a good entrepreneur.

Solve problems? Finally, and this is a big one, are you a problem solver?

Obviously, problem solving comes in handy when you’re an entrepreneur, because the buck stops with you in your business. There’s no boss to solve your problems – you’re the boss. So it’s up to you to uncover and solve problems in your business.

But here’s the bigger reason: You’re in the business of solving your customers’ problems! If you know how to spot and solve other people’s problems, then you might be a good entrepreneur.

These are just five of the many traits of a successful entrepreneur. To discover seven more traits – and to take a FREE self assessment test that will reveal whether you’re cut out to be successful claim a free Silver Membership at SuccessUpgrade (normally $27.00) – Just CLICK HERE For Access

Over the coming months I’m going to start offering free silver memberships to ten brand new sites to all my readers…

I’ll use these very cool free passes to incentivize my newsletter subscriptions and build a bigger list…

I’ll use them to add value to my other products as special bonuses and increase my sales %’s and make even more cash!

I’ll lower my refund rates by using them as ‘unnanounced’ bonuses to customers -

Then when people join my sites they’ll get access to great reports, audios and video and even more cool bonuses

But I get to make a TON of cash too…

You see everyone who joins the sites will be offered gold level memberships -

If they upgrade I’ll pocket hundreds, or perhaps thousands of $37 payments directly into my PayPal account

If they don’t upgrade right away, no worry because in place is a series of follow up messages written to encourage them to do it (but this time it will be at $67 from their member’s area.)

Imagine how I’ll feel seeing a steady stream of $67 payments flowing regularly into my already busting at the seems PayPal account.

But really I’m just getting started here…

Because inside those member areas I have my banner ads rotating, each will be pointing to my affiliate links or to other offer pages (I expect those to make a lot more sales!)

And you know what? – Even if members don’t click on those ads I’LL make cash because inside each site will be a growing selection of recommended products, services and tools.

And all of them have my ClickBank ID embedded so I’ll make plenty of easy commissions

Even when someone logs out of their account I’m going to be driving that traffic to my other sites because I set exactly where I want to send them once they leave the site.

Yes it’s a perfect system – I can’t lose!

Oh and while you’re reading this (I almost forgot to mention it)

You see I’m even happier about this because while other site owners are working their tails off – I won’t be…

Because I won’t have to support any of those members (not me! – I’ll be to busy working out what to spend my money on) someone else will take care of it for me

And this makes it so sweet – You see I didn’t create any of the member content – (To be honest with you I didn’t lift a finger!)

And while I’m out spending my cash someone else will be working hard to select products to recommend to my members and make money for me whether I even bother switching on my PC or not…

I could make Tim Ferriss’s ’4 Hour Work Week’ look like a book about an awful lot of work

- I build my list
- I increase my product sales
- I reduce refunds
- I make a lot of cash

Pretty cool eh?

NOW WHY AM I TELLING YOU ALL THIS?
= = = = = = = = = = = = = = = = =
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Actually all I’m doing is suggesting what *YOU* will be able to tell your friends the next time you see them

When they ask what you’re looking so happy about!

In fact I recommend you save this email so you can copy all the text above ready to mail it to someone the next time they ask you for the secret behind your online success…

Be the guy or gal they’re jealous of

==> http://www.MarketingMainEvent4.com

(But don’t leave it too long or they’ll be the ones telling it to you…)

Right now you can pick up a Marketing Main Event 4 membership and get the resell licenses to an instant network of *5* professionally created membership sites for less than it would cost you to hire a ghostwriter to write up one special report…

It’s not peanuts – but it is INCREDIBLE VALUE

And you can start today and spread the cost over the next few months

Take a look:

==> http://www.marketingmainevent4.com/

Imagine what this is going to do for your business and your lifestyle…

MME4 will help save you months of time, tens of thousands of dollars in set up costs and it’s right there waiting for you

To Your Success

Jeremy Gislason

PS: this is the link that can really make a difference to your business this year…

==> http://www.marketingmainevent4.com/

Don’t hesitate to click it

PPS: if you need more info then make sure you read all 3 free reports here:

http://www.marketingmainevent4.com/blog/

In a previous article, we talked about how you can best use the “Freemium” model for business success.  In this article, we’re going to discuss some of the tactics and strategies (we refer to these as “Secret Ninja Tactics”) to significantly increase the response rate on your already successful Freemium based sites.  The Freemium model will make you money, but using these Secret Ninja Tactics could double or triple that amount.

1. “Hide” Your Free Entry Point

The first Secret Ninja tactic is to hide the fact that your “entry point” is free. Why would you want to make it harder for people to get your information? First, people often associate the word ‘free’ with ‘no value’. You certainly don’t want this. In fact, the word “free” probably shouldn’t appear anywhere on your website.

In addition, if someone visits your site and find that it’s totally free to sign up, then they might think “Hmmm…. I can sign-up anytime, and it’s free.  There’s no rush – I’ll just come back later.”  At that point you’ve probably lost them forever.

So they’ll see that there’s a fee to access your site (reaffirming the value of your products), and you’ll put the “free access” page somewhere deeper in your website structure.  The next step is to only grant access to your free sign-up page when someone does something for you first.

2. Start Building a Relationship Through a Little “Work”

Here are some examples of what you might do to make the customer work to find the free entry point:

Make them buy a product (this can be anything but it works best if it’s something low price or low risk).

Make them buy a product via an affiliate link (again, this should be something low in price and risk).

Make them sign-up to one of your newsletters (and confirm their opt-in).

Make them post a comment to your website blog.

Make them join another one of your network sites (which might be a free sign-up).

Make them solve some kind of puzzle or riddle (even simple Flash-based jigsaw puzzles can be very effective).

Make them Tweet something for you

Making it a little harder to get to the free content does three things:

First, requiring some action reinforces the perception of value.  Since they have to do something to get your product, the offer is no longer “free”. 

Second, making the prospect jump through a hoop lays the foundation for a sense of mutual reciprocation.  They do something for you, then you give them a “gift”, and now it’s their turn again.

Third, structuring things this way forms a relationship.  That person has to meet you at a point that’s beneficial to you both – you’re communicating and getting to know each other.

Each of these concepts contributes to what happens next – when you make them an offer to access the “premium” content of your website.

3. Reclaiming the Lost Upgrades

Your goal, ultimately, is to sell premium content to your free members.  But you’ll always have a number of visitors who won’t take you up on your initial sales offer.  So I’ll outline a few of the Ninja Tactics you can do to persuade people to upgrade at some point – these can be great to recover these “lost upgrades”.

If you can send your new website visitors three or four messages in the first week after their initial visit, then you’ll persuade a number of them to upgrade and that’ll increase your conversion rate.

Structure your free content as “part one” of a series. When you make it a natural lead in to “part two” (the paid information), your conversion rate will increase.

Curiosity will beat the “hard sell” – get your visitors hungry for the information that you haven’t given them yet, and they’ll want to pay to access it. 

4. Let Them See, But Don’t Let Them Touch (Yet).

Using specialized software like MemberSpeed can help you make the digital equivalent of a salesman’s “puppy dog close”.

An unpaid member can see the links to the premium content, but when they click on it, they see a page that says “Sorry, you’re still a free member” and “You need to upgrade your membership access that material.”  It’s almost like holding the puppy in the pet store – once you get close to taking it home, it’s hard to let go.  So you end up buying.

5. Stop Making Your Premium Content a “One-Time” Offer.

Think about why people might not sign up on the original offer.  Perhaps when they first joined the site they didn’t have the budget for a paid membership.  Maybe they first needed to see the free content to evaluate it.  Or maybe it’s taken some time, but now they trust you enough to purchase.

So instead of just a “One-Time” offer, give this a try – say something like “As a welcome offer we’d like to give you a 20% reduction off the cost of upgrading today – CLICK HERE”… However you can also upgrade later directly inside the member’s area.”  Sometimes making something a one-time offer will work against you.

6. Envy is a Powerful Motivator

Another Ninja Tactic is to make your free members envious. Let them see what kinds of things you’re giving more to your paid members.  One way to do this is email your entire membership database (both the paid and free users) a new piece of valuable content.

The key is to make sure your free members get to see what they’re missing out on. Nobody wants to be the person who loses out. It’s very powerful – Just remember to be subtle. Don’t smack people in the face with it – but make sure they know they’re not getting the same perks and advantages.

For more Secret Ninja Tactics and information on Marketing Main Event 4 CLICK HERE

Jeremy Gislason
SureFireWealth INC
Follow Jeremy on Twitter at:
http://twitter.com/SureFireWealth

Free Marketing Reports that will help you make more money online

CLICK HERE to download ‘Building a Better Mouse Trap”

CLICK HERE to download ‘Atomic Cheese’

CLICK HERE to download ‘Mouse Hunting Made Easy’

CLICK HERE to get on the Marketing Main Event 4 advanced notice list – launching July 14th, 2009

In this article, we’re going to discuss “membership marketing“, and how it’s almost a requirement for a successful website.  If you’re selling anything online, whether it’s ebooks, digital products or anything of that sort, then the membership system we discuss below can deliver those products in the most effective and profitable way.

Business Success Means Avoiding Churn and Increasing Revenue Per Customer.

To be a business success, you’ll need to avoid is customer churn (or “turnover“). If you get 100 new members, but 99 of them quit after 30 days, it’ll be hard for your business to survive. In a membership context, it’s the period of time someone will keep paying their membership fees. So while it’s vitally important to constantly acquire new customers, it’s just as important to maximize the revenue of each customer you already have.  So what we’re talking about is the backend, and the marketing funnel you have in place.

With a subscription membership model – where you have a recurring billing system in place – the backend is the recurring fee itself.  The issue becomes keeping people as members of your membership sites.

Let’s see examine how this plays out in the context of three popular business models:

Traditional Product Sales

Let’s first consider the traditional Internet marketing (publishing and sales) model, which is used by most online business owners.  In this model, you create a product and a sales page, drive traffic to that page, and hope the traffic converts into sales.  The average for that conversion rate is somewhere around 1% to 2%.

Assuming you have a $37 product at a 2% conversion rate, it means that for every hundred people you send to that page you’re going to sell two of those products at $37 ($74 total), and you’ll have a visitor value for each of those 100 people of $0.74. 

Recurring Membership

The average conversion rate for a recurring membership site is often less than the traditional one product sale model; it’s generally 1% or less. So let’s now assume now that you’re going to charge $17 per month, rather than the original $37 product price point.  But we start to encounter churn with monthly billing.  In our experience, the average membership stick rate is between three and five months.

So for every 100 visitors, we’ll get one membership sale, and that customer can be expected to stick around for approximately four months.  That means you’re going to generate $68 in revenue from that one signup (four x $17 = $68).  That gives you an average visitor value of $0.68.  When you use the membership model, you can also put backend offers in place. So once you already have a paid member, you can assume additional backend sales and commissions from that member – around $5 per month.

Now you have that one member, and they’re paid the $17 for the first month – will likely do so for about four months – and they’re also worth an additional $5 per month over that same period of time. So now you have $88 from that signup, and the average visitor value for the 100 visitors is $0.88.

Single-Payment Membership

The next structure is a paid membership with a single payment.  Your conversion rate will increase because you’re asking people to make less of a commitment, and a membership generally has a higher perceived value than a simple product sale.  You can expect a conversion rate of 2.5% to 3%.

Because there is less commitment, you can charge more still keep the conversion rate up.  So let’s assume a one-time fee of $37 instead of that $17 recurring.  Now your churn goes way down.  The customers have already paid, so very few of them will actually terminate their membership.  You’d be safe in calculating an average stay of 12 months.

So the calculation is as follows:  You’re going to see a 3% conversion rate, and the total one-time fees are going to be 3 x $37 = $111.  Factoring in the backend offers ($5 a month per paid member), and over 12 months you’re looking at $180 in backend sales and commissions, for total revenue of $291.  This brings your visitor value up to $2.91.

But there’s an alternative model that blows all three of these out of the water when it comes to down to making money for you – the Freemium model.

The Freemium Model.

The Freemium model is basically a free membership with an upgrade offer.  It works like this:  you put a “free” offer in place on the front end of the site (in a later article we’ll discuss how to make this free offer not appear to be “free” – and why you’ll want to do so), and you’re likely to see a front end conversion rate around 35%.

If you then place a compelling offer on the backend, you’ll see a conversion rate between 5% to 10% on that offer.  It’s often much higher, so let’s use 10% for our analysis.

This means that for every 100 visitors – you’re going to get 35 free members, and then a 10% conversion rate on these 35 members on the backend.  So what you end up with on average is 31.5 free members and 3.5 paid members.

On your front end that’s 3.5 x $37 = $129.50.  The paid member back-end value is $5 x 12 Months x 3.5 People = $210.  The free member back-end value is $1.50 x 12 Months x 31.5 People = $567.  Adding these amounts and you have $129.50 + $210 + $567 = $906.50, so your average visitor value is $9.06.

That’s a big difference from the more “traditional” models we discussed above (and more than 10 times higher the most common product sale model)!

Here we’ve opened the doors, we hope, for a lot of people to recognize that this Freemium model is a very profitable model.

Click Here to Learn More about the Freemium Model and Marketing Main Event 4

Jeremy Gislason
SureFireWealth INC
Follow Jeremy on Twitter at:
http://twitter.com/SureFireWealth

Free Marketing Reports that will help you make more money online

CLICK HERE to download ‘Building a Better Mouse Trap”

CLICK HERE to download ‘Atomic Cheese’

CLICK HERE to download ‘Mouse Hunting Made Easy’

CLICK HERE to get on the Marketing Main Event 4 advanced notice list – launching July 14th, 2009