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Here is a step-by-step guide to getting your
newsletter or ezine set-up.
1 Create Your Free Report
You’re going to need a digital product of some form.
It can be an eBook which is the best by far, or it
can be another type of free report. Either way they need
to be full of useful information. You don’t want to
just send something to your people that is vague and not
helpful.
It’s all about providing them with a good, free
gift that is helpful to them. This will keep them coming
back for more. You will also be using this as something
to get people to sign up on your list, so it needs
to be good. The more people you are getting to sign up
the more money you will be able to make.
A free report can either be sent as a Word document or
a PDF document. These are two file types that most
people are easily able to open. If you are giving away
some sort of software trial, then it will be a program
in an .exe format.
Creating a free report is simple. All you have to do
is begin typing. You will want an eBook to be laid out
in a similar form as a traditional book. You will
also want to have a cover page, preferably with a graphic.
2 Get an Autoresponder
An autoresponder is a program that sends out pre-written
Email messages to your subscribers. You write out your
ezine issues in advance and store them in your
autoresponder system. You can then set them up to
send out at certain time intervals.
For example, your subscriber will receive the first email which is
normally a confirmation email that they signed up.
The second and third emails are sent out by the system
based on your schedule. You can also set the
system up to do the following:
· Thank your subscribers
· Send out ezine issues
· Send out endorsement letters
· Send out free reports, etc.
Once the autoresponder is set-up it does all of the work
for you around the clock.
3 Create Your Sales Pages
The next step is to create your sales page. Because you
are giving away a free product, you want to be sure that
you keep it as a sales page and really reinforce the fact that
they are getting this valuable product for free. People
love to see the word free, so you really want to play
this up. If you are not a natural born salesperson, then
you may want to hire a writer to do this for you.
When a visitor comes to your page, you want it to capture
them and then tell them about all of the benefits they
will receive for joining your list. If there is nothing
in it for them, then they are not going to want to sign up.
This letter is also your first chance to make money as well.
You may be selling a product that has a bonus that is
completely irresistible. If he passes on signing up he
doesn’t get the bonus, or, you can be selling your product
at a huge discount. At the end of your sales page you
want to give the reader two options.
They can either:
- Buy your product
- Not buy the product, but sign up for your newsletter
to receive your free report.
These two options should be available at the bottom
of your sales page. If the subscriber buys from you then
great. If not, he is still signing up on your newsletter
to receive the free gift.
4 Thank You Page
This is the last page that your buyer or subscriber will
see. This is where you will want to refer your readers
on to your other products as well as thank them for
signing up or purchasing your products.
5 Your Ezine or Newsletter
The first thing you want to do is write a couple of
letters that will allow your subscribers to get to know
you. You want to tell them who you are and what type of
information you plan on providing them. You also want
to let them know why they should stay on your list.
You will need to create another series of emails that
will be loaded into the autoresponder. It is very important
that you are always building your credibility in your
emails. You want to establish your credibility from
day one and you will want to do everything that you can
to keep your customer’s attention. You should always have
personable and conversational emails and really write from
your own perspective. You also always want to write as
if you are talking directly to your readers.
6 Ezine Theme
Before you start writing you are going to want to
determine a theme for your ezine. This is important
because you want your ezine to be focused. You want
to keep it consistent so that you readers will easily
be able to recognize you when they receive your emails.
With a focused ezine you are also able to offer and promote
products that are targeted to your readers.
7 Writing Your Content
Each issue of your ezine should provide some sort of
good and valuable information. You also want them to be
written with a lot of personality, especially since there
are so many ezines out there that have stiff and boring
messages.
8 What All Should You Include In Your Ezine?
Once you are sending your ezine out regularly,
you will want to begin adding in your affiliates or
your other offers. Here are a few ideas to help you
begin profiting from your list:
-One Time Offers
When you have your reader fill in your opt-in form
to join your list, they will receive your free report.
However, before doing so they will see your One Time Offer
first. This can be something like a great deal on
a package of products or an eBook.
-Free Viral Reports
Giving something away for free always improves your
credibility. These also give them an incentive for signing
up. In your report you will want to include affiliate
links and other product links in your free reports.
· Back-End Links on Your Thank You Page
Once your reader subscribes, they will automatically
be redirected to your Thank You Page. This is where
they will download your free report. At the same time,
you want them to be enticed by other offers you may
have on your site such as links to other products
and affiliates.
· Endorsement Email Messages
The bigger your list gets the more money you can make.
This means that they are going to be more interested
in your endorsement messages as well
· Sell Advertising Space
Once you have at least 1,000 subscribers, you may want
to begin considering your options in selling advertising
space. You will want to contact other ezine publishers
as well as place advertisements on your list that
the space is for sale for advertising. You never
know who may be interested.
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About the Author Eugenijus Sakalauskas publisher "List Building Newsletter" Subscribe to my exclusive 12 lessons e-Course" Every Business Needs Opt-In Email Marketing "and learn how to start building your own optin listhttp://ezine.pluginnetproefit.com/
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Website URL http://ezine.pluginnetproefit.com/
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| Read other articles by Eugenijus Sakalauskas |
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