Do You Want To Avoid The Most Common Advertising Pitfalls?
Published on 16-03-2008
By Muneer Al-Busaidi
About the Author Muneer Al-Busaidi is a successful internet marketer and personal development coach. Use The As Seen On Fox TV Development Program And Opportunity To Succeed In Life And Businesshttp://www.MoneyTimeSecurity.com/development.html
The world of advertising is evolving and for too long a time, many have come into the field with strange ideas that were founded more on emotion than logic and research.
An example of one of these large myths, is the notion that advertising should be safe and homogenous in order to relate and connect with the largest possible demographic.
Unfortunately that is totally the wrong way to go about this! Firstly, your advertising should in no way be reaching the largest demographic possible. The best advertising that you can possibly have is that which is laser targeted.
Second, the "ultimate taboo" in advertising is to create an ad that was instantly forgettable. Ultimately, it is better to offend your Gran (who would have had little to no interest in your business to begin with) than to have an ad that no one can remember.
Of course, creating inoffensive advertising isn’t a deathtrap in itself, but it shouldn’t be your primary focus, if it is a focus at all.
These and other advertising pitfalls are covered in this article.
If you want to create the kind of advertising that sticks in people’s minds and makes them remember you and think of you when they need your service, the last thing you want to do is copy the competition.
Can things be learned from the competition? Certainly. There’s nothing wrong with seeing what works on a deeper psychological level and using some of that to your own benefit. But that’s where the emulation should end.
If all advertising sounds or looks the same, people stop paying attention. If you drive around a neighborhood where every house looks identical, does anything draw you to stop and stare at any particular house on the block? Of course not. You might as well keep on driving, with the houses simply falling into the background scenery.
On the other hand, if there’s a house on the corner with pink walls, an audacious lawn ornament, a hedge maze, and a pig running around the front yard, you’re probably going to stop and figure out what the hell is going on. The same concept applies to advertising. Don’t be afraid to step way out of the box. That’s the kind of advertising that gets people talking.
However, as a word of caution, do not get too caught up with your ability to create crazy, funny and risky ads, you don’t want to forget your main goal, of selling your product!
Many large corporations often make this mistake too, they try their hardest to appeal and entertain their audience, they fear doing anything traditional because they do not want to be perceived as just another ad!
As a business you are not there to make movies, you are there to sell a product and so however you try to come across, you must at some point sell your business and get your message across.
Yes, it is possible to do it in different ways, and you should. Try new things, even annoying ones, but try. Even if the result is that People scratch their heads after seeing it, trying to figure out the meaning. As long as they know it was advertising then you are further along than most!
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